Marketing Associates

Case Studies

Distributor Retailer Program

Client: Continental Tire North America
Objective: Enhance distribution and sales of Continental and General brand passenger and light truck tires.
Solution: Fully integrated marketing program to reward distributors and retailers incorporating:
  • Retailer Promotion Signage
  • Point of Sale Merchandise
  • Enrollment Activation
  • Program Headquarters
  • Database Management
  • Report Distribution
  • Management Reporting
  • Gold Reward Credit Accrual