Case Studies
Direct Marketing Campaigns - Youth
| Client: | Ford Motor Company |
|---|---|
| Objective: | Increase Ford, Lincoln and Mercury retail vehicle sales, and ultimately market share to the critical 18 - 24 age demographic (Gen Y). |
| Solution: | Launched redesigned "College Student Purchase Program" (CSPP) in 2005, an automotive "first-in-the-industry". This fully integrated marketing program and execution was designed to increase awareness of the offer, collect handraiser information for follow-up marketing communications and ultimately drive dealer traffic and sales. |