Case Studies
Direct Marketing Campaigns - Commercial
| Client: | Ford Motor Company |
|---|---|
| Objective: | Develop a 12-month direct marketing program to highlight the Ford Truck Commercial Connection program utilizing the proprietary Commercial Account Database (CADB). The campaign targets both current Ford owners and competitive prospects with vocationally specific direct mail tailored to customer truck or van needs. |
| Solution: | Since 2001, successful execution of the Ford Truck Commercial Connection direct marketing campaign to include privacy processed, lead delivery at the time of mail to Ford dealers via the Commercial Connection Lead site to provide timely information on each campaign including program description and creative sample. |