Case Studies
DuPont "Race Days"
| Client: | DuPont |
|---|---|
| Objective: | Increase awareness & sales of DuPont products at Lowe's Home Improvement Centers during NASCAR race events. |
| Solution: | Created event POS material for local Lowe's stores to publicize Jeff Gordon show car along with direct mail and radio advertising to drive consumers to on location events and web site. |