Marketing Associates

Case Studies

Dealer/Distributor Sales Consultant Incentives

Client: Ford, Lincoln and Mercury
Objective: Increase sales of Ford, Lincoln and Mercury vehicles by increasing Sales Consultant activity.
Solution: Create a Sales Consultant incentive program:
  • Dealership Awareness Materials
  • Online Registration
  • Activity Measurement
  • Incentive Options (including Spin-to-Wins, Merchandise, and Stored Value Cards)