Marketing Associates

Case Studies

Partner Recognition

Client: Ford Motor Company
Objective: Develop a robust vehicle discount program to offer to FMC supplier/fleet company employees to enhance the existing business relationship and increase vehicle sales.
Solution: Developed Partner Recognition program that includes the following: personalized print materials for distribution to employees Nationwide, a dealer-facing web site for dealer communication including prospecting eligible companies, program details, program rules, and sales reporting; a supplier/fleet company contact web site for key contact communication including sales reporting, program details, program rules, road shows, and contact updates.