Case Studies
Business Preferred Network
| Client: | Ford Motor Company |
|---|---|
| Objective: | Develop a dealer program providing the appropriate tools to target local small-to-medium sized businesses (plumbing, landscaping, dry cleaning, etc.) within a dealer's market area for commercial vehicle sales. |
| Solution: | Developed a program called Business Preferred Network that includes a hybrid database to identify businesses, a dealer-facing web site for dealer communication including prospecting, sales and contest reporting, access to other benefits such as floor plan and co-op advertising customized print materials for dealers to use at a local level. |