Marketing Associates

Case Studies

Strategic Campaign Analysis

Client: Ford Credit
Objective: Provide strategic campaign analysis and support for Ford Credit Automotive Marketing.
Solution: Assemble a highly-skilled analytical team to:
  • Develop list selection strategies for new campaigns
  • Establish and apply a standard methodology for campaign evaluation
  • Evaluate all Ford Credit campaigns - incrementality and related metrics
  • Perform in-depth analyses of campaigns
  • Provide data preparation and perform data transfers to enable campaign analytics