Marketing Associates Creativity • Technology • Execution
leadership team
Mark Petroff
President/CEO
Mark Petroff is driving Marketing Associates into a future defined by advanced technology-empowered marketing services.
"We have positioned Marketing Associates as a leader and tech-driven innovator in integrated marketing solutions," he said recently, "and we will continue to invest in the infrastructure, the technologies and the people to make that happen."
Mark is also fully committed to being a Detroit business and community leader and lends his considerable energies in support of a growing, vibrant downtown business district.
Prior to joining Marketing Associates, Mark was a Partner in the Deloitte & Touche Corporate Finance LLC Financial Advisory Services practice where he was global leader for their automotive industry segment as well as a General Securities Principal in the Investment Banking Group.
Mark served as a commissioned officer in the U.S. Navy where he qualified as a nuclear engineer and Submarine Warfare Officer. He holds an MBA from the University of Michigan and a BS degree in Aerospace Engineering from the
U.S. Naval Academy.
Mark also serves as the unofficial but unchallenged expert at Marketing Associates on the glory days of rock and roll.
Contact: mpetroff@marketingassociates.com
Sameer Desai
EVP/Client Services and Marketing Strategy
As head of Client Services and Marketing Strategy, Sameer Desai is focused on leveraging MA’s core competencies and creating opportunities to serve a growing list of new industries with our innovative marketing solutions.
His team's strategic explorations and insights result in effective concepts that help our clients successfully market their products and services in today’s fast-changing consumer environments.
Sameer's experience includes strategic consulting, marketing and technology management. He came to Marketing Associates
in September of 2006 from Trilogy, where he led the Solutions Marketing & Business Development function for several industry verticals and managed some of Trilogy's largest accounts. Sameer graduated from the University of Michigan and holds an MBA
from the Wharton School of Business. He believes all this qualifies him for the job he really should hold – head coach of the
U of M football team.
Contact: sdesai@marketingassociates.com
Frank White
Director of Application Management Services
| Frank’s extensive operations and IT background includes his stint as MA’s IT Director and more than 20 years of systems development for companies such as DuPont, Ford Motor Company, General Motors and AT&T. | ||
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Cindy Wagner
Customer Service Manager
| An experienced voice and avid proponent of the art of customer service, Cindy has managed MA's Customer Service Department, overseeing up to 80 administrators and dozens of client programs, for 18 years. | ||
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Ryan Russell
Chief Financial Officer
| A financial and operational manager for over 27 years, in a variety of industries, Ryan is a CPA with a Master of Science degree in Taxation. | ||
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Andy Frey
Chief Technology Officer
| Before joining Marketing Associates, Andy developed his deep knowledge as a technologist, CIO and IT Director at leading national corporations such as Compuware, Kelly Services, J. Walter Thompson and Coolfire. | ||
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Keith Shields
Chief Analytics Officer,
Magnify Analytic Solutions
| Keith, with a Bachelor's in Mathematics from Wittenberg University and a Master’s in Industrial and Operations Engineering from the University of Michigan, has nearly 20 years of experience developing and applying quantitative technologies in Risk Management and Database Marketing. |
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Jerry Curtis
Creative Director
| Adept in marketing strategy and creative development, Jerry's creative direction and copywriting skills were honed during 15 years work with Fortune 100 clients at BBDO Detroit and elsewhere. | ||
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