Marketing Associates Creativity • Technology • Execution
marketing intelligence
Small insights into your customers’ behaviors can generate big results.
Marketing Associates mines for hidden knowledge deep within your customer and industry databases – because in marketing, what you know,
and what you don’t, determines the success or failure of your
communications efforts.
Society evolves constantly. People keep changing. Brand perceptions, buying habits, reading habits, viewing habits, travel habits, and more. If your research is a year old, you’re reading yesterday’s news. Your next marketing program requires timely, unique, and highly specific intelligence utilizing the most up-to-date data and the most advanced analytical modeling tools.
Achieving optimal results and continuous improvement requires the relentless acquisition of fresh insights. And Marketing Associates has the disciplined process, unique tools and sophisticated subject matter expertise that can successfully enhance your marketing initiatives.
Our Marketing Intelligence Capabilities
- Advanced Analytics:
- Predictive modeling/targeting
- Segmentation modeling
- Early results forecasting
- Web Analytics and Optimization:
- Analysis and reporting
- Web 2.0 measurement (viral marketing, video, user-generated content)
- Deep-dive analysis (conversion, user behavior, abandonment)
- Program Reporting and Metrics:
- Marketing campaign results
- Financial measurements (incremental profit, costs, ROI)
- Additional breakdowns (geographic, customer segmentation, etc.)
Our Marketing Intelligence Approach
- Customer/market needs immersion
- Design tailored data analytics plan
- Aggregate data resources
- Institute ironclad data security measures
- Internal data consistency testing
- Independent analysis review
- Analysis reporting and presentation
- Program review and continuous refinements