Marketing Associates Creativity • Technology • Execution


leadership team

Mark PetroffMark Petroff


Mark Petroff is driving Marketing Associates into a future defined by advanced technology-empowered marketing services.

"We have positioned Marketing Associates as a leader and tech-driven innovator in integrated marketing solutions," he said recently, "and we will continue to invest in the infrastructure, the technologies and the people to make that happen."
Mark is also fully committed to being a Detroit business and community leader and lends his considerable energies in support of a growing, vibrant downtown business district.

Prior to joining Marketing Associates, Mark was a Partner in the Deloitte & Touche Corporate Finance LLC Financial Advisory Services practice where he was global leader for their automotive industry segment as well as a General Securities Principal in the Investment Banking Group.

Mark served as a commissioned officer in the U.S. Navy where he qualified as a nuclear engineer and Submarine Warfare Officer. He holds an MBA from the University of Michigan and a BS degree in Aerospace Engineering from the U.S. Naval Academy.
Mark also serves as the unofficial but unchallenged expert at Marketing Associates on the glory days of rock and roll.

Sameer DesaiSameer Desai

EVP/Client Services and Marketing Strategy

As head of Client Services and Marketing Strategy, Sameer Desai is focused on leveraging MA’s core competencies and creating opportunities to serve a growing list of new industries with our innovative marketing solutions.

His team's strategic explorations and insights result in effective concepts that help our clients successfully market their products and services in today’s fast-changing consumer environments.

Sameer's experience includes strategic consulting, marketing and technology management. He came to Marketing Associates
in September of 2006 from Trilogy, where he led the Solutions Marketing & Business Development function for several industry verticals and managed some of Trilogy's largest accounts. Sameer graduated from the University of Michigan and holds an MBA
from the Wharton School of Business. He believes all this qualifies him for the job he really should hold – head coach of the
U of M football team.

Scott Bragg

Scott Bragg

Chief Customer Officer, Managing Director at Conclusive Analytics

Lisa Scott

Lisa Scott

Managing Director, Koncordia Group

Ryan Russell

Ryan Russell

Chief Financial Officer

Andy Frey

Andy Frey

Chief Technology Officer

Keith Shield

Keith Shields

Chief Analytics Officer,
Magnify Analytic Solutions

One Kennedy Square • 777 Woodward Ave • Suite 500 • Detroit, Michigan 48226 • p 313.965.3000 • f 313.965.2800