Marketing Associates

Marketing Research & Analysis

From the research and modeling that launches a campaign, to the information gathering, that results in the metrics of its effectiveness, Marketing Associates' research and analysis team keeps our clients ahead of the curve. With highly experienced individuals, all with advanced degrees, we have the skill sets of a large company, but we're smaller and react much more quickly. Our people work at our headquarters or our clients' offices, and are trained to use a variety of tool sets, including the SAS® computing environment.

Market Analysis
evaluation of market opportunity for incremental sales and share, market sizing
Profile and Segmentation Analysis
identification of discrete market and customer segments
Customer/Lead scoring
30+ customer targeting and value models built
Post-Campaign Analysis and Evaluation
evaluation and reporting of project return
analytics team with over 150 years of cumulative experience (8 doctorates)

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