Marketing Associates Creativity • Technology • Execution


what's new

Hey, what isn't new? It's a fast-changing business we're in, constantly transforming itself. As are we – here are a few recent newsworthy developments in the world of MA.

February 2018

Top Workplaces 2017 Winner

Marketing Associates Celebrates a 6th "Top Workplace" Win
Why has Marketing Associates been named a Top Workplace by the Detroit Free Press for the 6th year in a row? We asked our employees what makes MA such a great place to work and got a lot of great answers, including: the fun culture, supporting charitable causes, work/life balance, and Cake Day, just to name a few. Want to learn more reasons? Contact us at We're always looking for talented people to join our team.

January 2018

MA Giving Team

We're Proud of the Generosity of our Employees
Thank you to our amazing MA Charitable Giving Team, and all of our employees who participated in our MA Giving Tree during this past Holiday season. We're proud to report that over 70 employees donated gifts this year! The gifts were donated to the Children's Hospital of Michigan Foundation's Adopt-A-Family program, and helped make the holidays special for families and children in Metro Detroit.

2017 What's New Archive

December 2017

Experience IT

Congratulations to the ExperienceIT Fall 2017 Graduates
MA Chief Information Officer, Andy Frey, served as the Master of Ceremonies for the ExperienceIT graduation on Tuesday, December 12. The ceremony honored 18 students who completed the rigorous 12-week training program. Congratulations to all the graduates - we can't wait to see the impact they will have throughout the Detroit IT community. And congrats to Andy for doing a great job hosting this event.

November 2017

Mark Petroff

The Generosity of MA Employees Helps the United Way Improve Lives in SE Michigan
For over 10 years, MA has partnered with United Way for Southeastern Michigan to make a long-lasting impact in the community. This year, we had our most successful campaign in MA history! Donations raised supply meals to children during the summer, pay for thousands of families in danger of utility shutoffs and provide thousands of students access to college prep and career opportunities. In addition to our involvement with the giving campaign, several MA employees are donating their time and talents to the United Way. CEO Mark Petroff is this year's Chairman of the Board of Directors, Kathryn Nerowski is an Executive Committee Member for the Emerging Philanthropists, and 16 employees – led by Roman Wonsul – participated in the annual Detroit Free Press Marathon on the #RunUnited team. Thank you to every MA employee who helped make this United Way campaign a huge success.

October 2017

Ryan Russell & Becky Price

Congratulations to both Ryan Russell and Becky Price
Our CFO, Ryan Russell, officially retired this month after his 10+ year career with Marketing Associates. As a member of our leadership team, he oversaw all Accounting and Finance activities for MA. Ryan also helped provide strategic direction for MA’s expansion into Delaware, North Carolina, and China. He will be missed, but we wish him the best of luck during this new life chapter! Ryan’s responsibilities will be transferred to Becky Price as she is promoted to Vice President, with responsibility for the Accounting and Finance for MA. Becky joined MA in 1999 as a Program Administrator. She transitioned to the finance and accounting team in 2003, and was then named the Controller in 2008. During her tenure with MA, Becky has demonstrated extraordinary initiative and we can’t wait to experience the impact she’ll have in this new role.

September 2017

Mark Petroff

MA's CEO Appointed Chairman of the Board of United Way for SE Michigan 
Congratulations to our CEO, Mark Petroff, who has been named Chairman of the Board of Directors of the United Way for Southeastern Michigan. Mark has been working with the United Way for over 15 years, and he’s “seen the value it delivers in bringing together various private, non-profit and government agencies to rally around our region’s most pressing needs.” MA has a longstanding relationship with United Way and Mark is “excited to have the opportunity to serve the Board and the United Way team in strengthening our community.” Mark, and all of us at MA, are proud to continue our support of this incredible organization.

August 2017

Hermes Award Winner

Our Award-Winning Creative Departments Set the Bar High
One of MA’s unique qualities is how we pair left brain experts – analytical, logical, detail oriented – with right brain talents – artistic, creative, innovative. This year, MA’s Creative teams in Detroit and Wilmington have received seven top honor awards from the Hermes Creative Awards and Telly Awards (and the year isn’t over yet!). Most notably, our Detroit office received two Platinum Hermes awards – one for its work on the Ford Commercial Vehicle Center website and print collateral and the second for the International Product Collateral brochure. And at our Wilmington office, we received a Bronze Telly award for the Delaware Community College television campaign. Congratulations to MA’s Creative Departments for continuing to develop innovative creative work that is also smart and intuitive.

July 2017

Company Legends Pay MA a Visit

Company Legends Pay MA a Visit 
Recently we welcomed four "MA Legends" to our Detroit office for a visit. Bruce Lund, Jerry McClellan, Dave Thomas and Cindy Wagner joined us for a “State of Business” presentation. Current MA leadership updated the group on where the company stands today, including status reports on programs that many of them spent their careers developing and fostering. Each of these legendary MA alums have made an unforgettable impact on Marketing Associates and we were delighted to host them. They also have made incredible contributions to our 50th anniversary projects as well, providing us with valuable information about the history of MA that has allowed us to honor our rich and storied past throughout the year. We thank you, Bruce, Jerry, Dave and Cindy, for your many contributions, and your commitment to MA. It was an honor to have you!  

June 2017

MA Sponsors Summer Beach Parties

MA Sponsors Summer Beach Parties
We know summer has officially arrived when we can spend our Friday evenings kicking off our shoes for some after work fun at the beach in Campus Martius. Each year, MA teams up with Campus Martius to help jumpstart weekends throughout the summer. Every Friday, you can join the fun beach party scene in the heart of Detroit. Come out and dance in the sand with us and enjoy live music, food and drinks. As the proud title sponsor of the beach parties, we’re looking forward to celebrating our 50th anniversary with you. The party starts at 5:30PM. There’s no better way to wrap up your work week!

May 2017

MA CEO Joins Leaders at the 2017 Mackinac Policy Conference

MA CEO Joins Leaders at the 2017 Mackinac Policy Conference
This month, CEO Mark Petroff joined inspirational thought leaders on Mackinac Island for the seventh annual Mackinac Policy Conference. Over the course of the conference, speakers and attendees discussed key issues related to Michigan’s future and business community. This year’s pillars included restoring civility in American politics, winning the race in connected technology and increasing economic opportunity. The lineup of speakers was rich with influential business and political leaders, including Governor Rick Snyder and Detroit Mayor Mike Duggan. 

April 2017

MA Joins Michigan Ross as a Force for Positive Change

MA Joins Michigan Ross as a Force for Positive Change
MA is now a proud member of the Michigan Ross Center for Positive Organizations (CPO) Consortium. We’ve joined other top companies in the quest to build a better working world where employees are healthier, more engaged and more loyal. Members of the CPO Consortium inspire one other, spur new action and share research and resources focused on employee engagement and retention. They also encourage positive leadership, learning and development and positive relationships. Throughout the year, MA will collaborate with other industry leaders, apply research concepts that improve business performance, participate in new research projects or initiate custom research and build relationships with selective students. We’re excited to join Michigan Ross to help redefine business as a place of purpose, contribution and growth.

March 2017

ExperienceIT Receives Michigan Works! Impact Award

ExperienceIT Receives Michigan Works! Impact Award
ExperienceIT was presented with a Michigan Works! Impact Award, honoring those who’ve built economic results by actively creating jobs and developing fresh talent in their communities. ExperienceIT is a game-changing partnership between leading tech companies, workforce agencies and educational institutions working together to teach, train and prepare the next generation of IT professionals in Detroit. They develop and execute continued educational training and practical experience for aspiring IT professionals. The result is alignment between the region’s information technology employers and curricula taught by participating academic institutions. MA is a proud ExperienceIT partner company, guaranteeing full-time, paid opportunities to qualified students who successfully complete the program. We are excited to be a part of such an impactful program, and look forward to the continued success and growth of ExperienceIT. 

February 2017

MA Celebrates 50 Years

MA Celebrates 50 Years
Marketing Associates has reached a milestone this year, celebrating 50 years in business. Founder Henry Reimer started MA from his home in 1967, where he worked with his wife, Renee to produce collateral for small businesses. Approaching every opportunity with the goal of helping clients grow their business, Henry’s vision and dedication set the foundation for what MA is today – a full service, technology-enabled marketing partner to market-leading clients across multiple industries and continents. MA holds true to the values of its founder, with a dedicated team of leaders and employees who are committed to the success of their clients. Throughout 2017, we will be reflecting on our storied past, what we have achieved and what the future holds.

January 2017

2017 Meridian Winter Blast Breaks Records

2017 Meridian Winter Blast Breaks Records
For 13 years, the Meridian Winter Blast has drawn family and friends out of winter hibernation to enjoy winter activities, live entertainment and delicious food from local restaurants in the heart of downtown. Featuring free ice-skating, a winter slide, a zip line, an ice bar, a food truck rally and more than 50 local musicians, this year’s Winter Blast drew over 90,000 people. That’s not the only record breaker – the charity collection set a new record as well, collecting 19,500 pounds of food to be distributed to those in need. Marketing Associates was excited to have been a part of this year’s popular event. The MA-sponsored Family Tent catered to Winter Blast’s younger visitors, featuring the Detroit Interactive Sports Zone and Michigan Science Center. Kids had the opportunity to participate in fun games, photo ops and raffles with the Detroit Red Wings and Detroit Pistons. A great time was had by all, and we look forward to seeing the event continue to grow and attract visitors to Detroit.

2016 What's New Archive

December 2016

MA Raises the Roof for United Way

MA Raises the Roof for United Way
MA is committed to playing an active role in the community. Each year, we proudly hold a fundraising campaign for the United Way of Southeastern Michigan, supporting a long standing partnership that’s focused on meeting the needs of children and families in Detroit and creating the conditions necessary for their success. This year, we are happy to report that we raised $22,434.04, thanks to the generous donations from our employees. We’re proud to help support United Way’s mission to mobilize the caring power of Detroit and Southeastern Michigan to improve communities and individual lives in measurable and lasting ways. To learn more about the United Way, and how you can help, visit

November 2016

Making Wishes Come True at Conclusive Analytics

Making Wishes Come True at Conclusive Analytics
A big “congratulations” goes out to Eleanor Bolton, daughter of MA’s Conclusive Analytics employee, Holly Bolton. Recently a few employees in Charlotte, NC, had the honor of attending the Make-A-Wish® Annual WISH (Women Inspiring Strength and Hope) Society Luncheon. The luncheon was to honor Eleanor Bolton and the other women who have done an amazing job raising money for Make-A-Wish’s Central & Western North Carolina division. At the luncheon, Eleanor was named WISH Society Woman of the Year. This honor allows Eleanor to utilize her talents, compassion and leadership to raise funds to grant the wishes of local children with life-threatening medical conditions. She raised more money than any of the other honorees – $31,500 to be exact. And, all that as a junior honoree! Our employees contributed $6,200, and MA matched another $6,000 – enough to grant two wishes. We are all proud of you, Eleanor. Keep up the great work.

October 2016

Women @ Marketing Associates

W@MA Celebrates One Year
Women at Marketing Associates (W@MA) honored their inaugural year with a wine and cheese reception at the United Way, collecting over 800 diapers from attendees to support United Way's Starfish Initiative. The Conclusive Analytics office in Charlotte, North Carolina, celebrated W@MA’s first anniversary by hosting a southern tea party with traditional tea party fare, and collected boxes of herbal tea for the Levine & Dickson Hospice House. Several stellar "W@MA Wednesday" events took place throughout the year – including cooking classes, yoga, self-defense training, book clubs, visits to local non-profits, and other meaningful events. W@MA seeks to promote and enrich the careers of women working at MA through development and leadership opportunities, as part of MA’s Diversity and Inclusion initiatives.

September 2016

MA welcomes a new Challenge Detroit Fellow

MA Welcomes a New Challenge Detroit Fellow
This month, MA welcomes in its fifth Challenge Detroit fellow, Athena Grills. Challenge Detroit is a year-long urban revitalization fellowship that attracts talented young professionals from across the country to live, work, play, give and lead in the city of Detroit for one year. Athena, originally from Bay City, MI, recently received her Bachelor of Arts in Graphic Design from Saginaw Valley State University. She is thrilled to be joining the MA Creative team and energized by Detroit and all that it has to offer. To learn more about Challenge Detroit visit

August 2016

MA Completes SSAE 16 Type II Data Security Audit

MA Completes SSAE 16 Type II Data Security Audit
Marketing Associates' achievement of auditing standard, SSAE 16 Type II SOC I certification, underscores MA’s commitment to information security best practices and its continuous improvement process. The full audit report details our compliance in the areas of data integrity and backup, network monitoring, customer service, financial transaction processing, change management, deployment, separation of duties, and physical security. This new certification is another example of MA’s steadfast dedication to highly secure internal controls and global best practices.

July 2016

Andy Frey Invited to Speak at IBM

Andy Frey Invited to Speak at IBM
Andy Frey, Marketing Associates' Chief Technology Officer, was asked to speak at the IBM Edge 2016 conference about big data and in-memory analytics. IBM Edge 2016 is the premier global conference for IT leaders who design, build and deliver infrastructure for the cognitive era. Andy is also involved with ExperienceIT, a partnership between leading tech companies, workforce agencies and educational institutions who teach, train and prepare the next generation of IT professionals in Detroit.

June 2016

Ford Motor Company and Lincoln Luxury Award

MA races to the top
Marketing Associates was recently recognized by Ford Motor Company as a finalist for the Lincoln Luxury Award. Ford’s World Excellence Awards are held every year to celebrate the outstanding contributions of their top-performing suppliers. The Lincoln Luxury Award specifically recognizes suppliers who have demonstrated leadership in partnership with Ford to foster and build the new Lincoln Luxury brand. Kudos to everyone at MA for this special recognition.

May 2016

Hermes Creative Awards

One last awards update! (Well okay, but no promises)
MA received top honors from the Hermes Creative Awards for the second year in a row. This international competition recognizes the creative work involved in the concept, writing and design of both traditional campaigns and emerging technologies. MA received three platinum awards for its work with the Amerisure ad campaign, KitchenAid Hybrid email campaign, and the McKesson Health Systems brochure. MA also received two gold awards honoring ads for CAT Footwear and Two Jerks Record Shop. To learn more, visit:

April 2016

International Association of Business Communicators (IABC) Detroit Renaissance Awards Show

Ford Mobility Motoring Website team recognized with Gold Quill
Congratulations to everyone who worked on the Ford Mobility Motoring Website for earning MA a Gold Quill Award of Excellence in the digital communication category. International Association of Business Communicator’s Gold Quill Awards recognize and award excellence in strategic communications worldwide. Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards. Learn more about IABC and the Gold Quill awards here:

March 2016


MA Women meet in first W@MA Outing
“Women at MA” had their first “W@MA Wednesday” social outing at Punchbowl Social this month. W@MA seeks to promote lifelong and enriching careers through the attraction, retention and advancement of MA’s women. W@MA provides development tools and leadership opportunities for all MA women and is part of MA’s diversity and inclusion initiatives.

February 2016

MA-Meridian Detroit Winter Blast

MA spreads kindness and chills at the Meridian Winter Blast
MA was proud to once again sponsor the Detroit Winter Blast. Right outside our windows, people gathered to experience every event the Blast has to offer — a giant ice slide, live music, free ice-skating, professional skating exhibitions, film festivals, great food, and more. This cool event warmed the hearts of kids and adults alike.

Marketing Associates Random Acts of Kindness Week MA participates in Random Acts of Kindness Week
MA conducted its annual random acts of kindness in the office and around Detroit for a week this month. Acts included handing out gift cards from local lunch spots, raising over $1000 for Boots on the Ground, and so much more! Why do we do this every year? Because we think kindness is contagious.

January 2016

New York International Auto Show

MA navigates its way to the NYIAS
MA staffers, Mike Plotz and Jeff Hupp flew to the Big Apple for the unveiling of the new Lincoln Navigator Concept at the New York International Auto Show. Aside from the impressive gull-wing doors and spacious interior of the Navigator, Mike and Jeff got some celebrity face-time with Matthew McConaughey, who surprised everyone by introducing the car. We’re proud and excited to be able to partner with The Lincoln Motor Company as they evolve and energize their brand.

2015 What's New Archive

December 2015


MA spreads the joy during the holiday season
MA teamed up with Children’s Hospital of Michigan for the Adopt-a-Family Christmas program. Our holiday spirit kicked into high gear as we gathered toys and supplies to ensure a bright holiday for children and families in need or in ill health. This year we delivered loads of toys, clothing—and even bikes—for each member of our adopted family. We hope we helped make their holiday a little more special.

November 2015

MA Marcom 2015 Award Winner

MA winning streak continues
Once again, MA received top marks at the MarCom Awards, taking home gold and platinum. MarCom recognizes exceptional efforts in marketing, and is the largest award show of its kind with over 6,000 entries annually. MA took the gold for our work on KUKA Aerospace event materials and the McKesson High Volume Solutions campaigns. We also received platinum recognition for our work on the Hush Puppies Fall Facebook Fashion Quiz and the KitchenAid Hybrid email campaign. To learn more about the MarCom awards, visit: Oh, we also need to mention that we also won a Detroit Free Press Top Workplaces Award. Again.

October 2015

Lincoln and MA share the road to success

Lincoln and MA share the road to success
Marketing Associates continues to expand its partnership with Lincoln Motor Company and was recently awarded three new projects. MA will begin working with the Lincoln Client Experience Team to provide solutions for dealer communications. MA will also work with the Fleet team toward initiatives to grow Lincoln's presence in the fleet market by increasing sales to business executives and small business owners. A direct mail campaign, dealer facing website, custom communication tools and social media management are also part of the plan as we grow our relationship with Lincoln.

September 2015

Koncordia enjoys view from the top
We are thrilled to announce our Delaware-based marketing branch, Koncordia Group, has been named Delaware’s #1 Top Workplace in the Small Business Category. MA acquired Koncordia in 2009, helping the group expand its services in technology and analytics-based marketing. The range of services offered, partnered with a personal touch and attention to clients, are what set this group apart from the competition. Koncordia exemplifies MA’s commitment to being flexible, proactive and responsive to client needs. Congratulations Koncordia for your hard work and dedication! To learn more:

MA says hello to a new fellow MA says hello to a new fellow
This month MA begins working with its fourth Challenge Detroit fellow, Michael Plotz. Challenge Detroit is a year-long urban revitalization fellowship that attracts talented young professionals from across the country to live, work, play, give and lead in the city of Detroit for one year. Originally from Brooklyn, NY, Michael is excited to join the revitalization of Detroit. He most recently received his Bachelor of Arts in Film from Oberlin College and will be working with MA’s Creative department during his fellowship. To learn more about Challenge Detroit visit:

August 2015

ExperienceIT keeps IT in the D ExperienceIT is back in the D
Experience IT has returned for a second year with its 10-week course to prepare 50 students for a new career in the tech industry. MA and six other Detroit companies have partnered to support Experience IT as well as provide jobs to graduates of the program. This innovative program teaches students the hard and soft skills needed to transition from the classroom to a career in the information technology industry. Students not only learn technologies such as .Net, Java and QA, but also receive interpersonal communication and job interview training. MA is proud to support this program and Detroit’s growing IT industry. To learn more about Experience IT visit:

July 2015

KUKA Systems Aerospace Group’s (KSAG) website KUKA's new website takes flight
MA recently completed the design and development of the new KUKA Systems Aerospace Group’s (KSAG) website. KSAG is a rapidly growing company that serves as a worldwide provider of engineering services and a world-class manufacturer of flexible automatic production systems. MA created a visually exciting website that supplies aerospace customers with KSAG’s most up-to-date services and offerings. MA also provided KUKA with a social media strategy that will help the company continue to build brand recognition within the aerospace industry. Check out KSAG’s new website:

nternational Association of Business Communicators (IABC) Detroit Renaissance Awards Show MA continues to shine during award season
Award season is in full swing and MA continues to rake in the honors. MA's latest awards were received at the International Association of Business Communicators (IABC) Detroit Renaissance Awards Show. MA earned two "Awards of Honor" this year. The first award, in the category of Digital Communication, was for our work on the KitchenAid Hybrid Email Campaign. The second award, in the category of Special Events, was for our work on McKesson Tradeshow Materials. This annual awards event honors the best in business communicators throughout Southeast Michigan. To learn more about IABC visit:

June 2015

Conclusive Analytics MA Expands its Data Science and Analytics Offering
MA recently merged with Conclusive Analytics, Inc. (CA), a Managed Analytics as a Service platform provider located in Charlotte, North Carolina. CA currently serves the Financial Services, Agriculture, Industrial Equipment and Automotive Aftermarket industries. With this transaction, MA has created a unique and powerful partnership of exceptional technology, data science and analytics solutions. MA is excited to enter the vibrant Charlotte market and grow its ability to service a broad and more diverse client portfolio. Click here to learn more.

2015 Beach A warm welcome to MA's summer interns
Earlier this month MA welcomed its summer interns to the office. This summer MA interns will be working in the Creative, IT and Analytics departments to gain hands-on experience in their specific fields of study. The interns will also play a role in planning and supporting one of MA employees’ favorite events, the MA summer beach parties in Campus Martius. We are excited to offer our interns the opportunity to develop their skills and learn from our talented employees, as well as the opportunity to experience the vibrancy and vitality of summer in Detroit.

May 2015

2015 Hermes Creative Awards We’re going to need a bigger shelf…
MA received top honors at this year's Hermes Creative Awards. This international competition recognizes the creative work involved in the concept, writing and design of both traditional campaigns and emerging technologies. MA received three platinum awards for its work with Amerisure Insurance, Hush Puppies Shoes and BPN Smart Leads. MA also received four gold awards for its work with Talmer Bank, KitchenAid, McKesson Pharmacy Systems and Whirlpool. To learn more visit:

April 2015

DCCCC An advanced new campaign for an advanced new curriculum
Koncordia Group, MA’s Delaware-based marketing branch, recently launched its new marketing campaign to support Delaware County Community College. The college partnered with Koncordia to help promote its newly established curriculum dedicated to Advanced Manufacturing Technology. Koncordia produced an integrated campaign that is currently running on television, in local print and in highly targeted digital media. To learn more about Koncordia visit:

March 2015

Vendavo MA takes the stage at the Vendavo Profit Summit
Last month MA attended and presented at the Vendavo Profit Summit in Dallas, TX. Presentations from industry leaders and over 30 breakout sessions filled our agenda at the three day Profit Summit. Andy Frey, MA’s CIO, also presented at the conference on the topic of managing Vendavo for large data sets. We enjoyed our time experimenting with new technologies, discovering best practices and making new connections.

February 2015

United Way MA helps ensure kindness alive and well in the D
MA once again participated in Random Acts of Kindness Week this year. We paid it forward throughout the week by coordinating and participating in charitable acts across Detroit. During the week, we handed out gift cards to unsuspecting shoppers at Meijer, donated athletic equipment and snacks to the Boys and Girls Club and surprised local police and fire stations with cupcakes. We also encouraged our social media followers to pay it forward by sharing the hashtag #MAgives. With every share we agreed to donate $1 to the Empowerment Plan. We are excited to announce that we reached our goal and will be presenting the Empowerment Plan with a $1,000 donation. To learn more about the Empowerment Plan:

January 2015

United Way MA goes global to get glimpse of the future
With the purpose of expanding our global Ford business, specifically in the Asia Pacific region, a group from MA traveled to Shanghai, China recently to meet with current and prospective clients. The MA team met, worked with and established strong connections with the Ford and Lincoln of China teams. We discussed current projects, such as an incentive claiming website, and potential projects for the future. The opportunity for MA in this growing market is enormous and we can’t wait to see what the future holds for us in China.

2014 What's New Archive

December 2014

Renaissance Awards We're sure that Amerisure made the right choice
Amerisure Mutual Insurance Company has selected Marketing Associates as its new marketing and advertising agency. After an extensive agency search, Amerisure selected MA to help increase awareness of the Amerisure Insurance brand and its offerings, communicate the Amerisure difference and value to its various audiences, and measure and analyze the effectiveness of each campaign. We’re excited for this opportunity to deliver a new and exciting campaign for Amerisure in 2015.

United Way Marketing Associates enjoys a threepeat
MA was recently honored as one of the "Top 100 Workplaces in Michigan" by the Detroit Free Press.
It was the third year in a row we've received this recognition, and this year we rose to be among the top 15 among midsize companies. Recipients of the award are determined by feedback from each company's employees. MA's employees particularly commented on the number of growth opportunities, the support from management and the fun and casual environment in the workplace. We appreciate this feedback from the MA team and are proud of MA's reputation as an award-winning and growing workplace in Michigan.

November 2014

Renaissance Awards Koncordia Group wins gold. Again. And again.
Koncordia Group’s Director of Strategic Planning, Gary Watson, presented at the NCMPR Conference (National Council for Marketing and PR Professionals) in Washington, DC in early October. Watson presented on the topic of "The Importance of Branding in a Hyper-Competitive Rapidly Changing Market" alongside client Dan Kanak, Director of Marketing and Communications, Delaware County Community College. Following the presentation, Watson and Kanak received four awards for work on the agency’s "THINK" brand campaign. Together, the agency and college were awarded Gold for Integrated Campaign, Gold for Television, Gold for Outdoor Campaign, and Silver for Digital Campaign. For more information on the awards visit the NCMPR website at

United Way MA unites behind the work of the United Way
Each year MA participates in the United Way for Southeast Michigan fundraising campaign. The money raised helps the organization target its three major pillars: basic needs, financial stability and education. This year, MA raised over $30,000. We had 111 employees donate to the organization and an over 95% employee click-through rate to learn more about the United Way. A group of 10 MA employees also spent one morning volunteering on behalf of the United Way at Forgotten Harvest where they cleaned and packaged food supplies for over 5,000 individuals in the community. To learn more about the United Way visit

October 2014

Metropolitan Detroit's 101 Best and Brightest MA shines as one of Detroit's best
MA has been named one of the 101 Best & Brightest Companies to Work for in Metro Detroit for a third year in a row! Awards were based off a rigorous two-part survey process that involved both an employer questionnaire and an employee engagement survey that was completed by employees at the company. Recipients of this prestigious honor showed commitment to excellence in categories such as communication, work-life balance, employee education, diversity, recognition and retention. MA is proud to be recognized as a leading workplace and excited to continue making our workplace one of the best and brightest for our employees.

ExperienceIT keeps IT in the D Making IT the best IT can be
Congratulations to MA’s Vaniel Abeshi who recently graduated from ExperienceIT’s inaugural eight-week training program. Marketing Associates, along with five other Detroit companies, designed the program to help transition students from the classroom to the workplace through real world IT projects, mentorship and training. Students not only learned technologies such as .Net, Java, SQL Server, MY SQL and PHP, but also received soft skill and job interview training. While discussing the program at the graduation ceremony Vaniel said, "It's made a big difference in my life, I feel like anything is possible now.” MA is happy to have Vaniel officially join our team and we are proud to continue to play a role in Detroit’s growing IT hub.

September 2014

Challenge Detroit MA says hello to its third fellow
MA welcomes its third Challenge Detroit fellow this month, Amanda Gettgen. Challenge Detroit is a year-long urban revitalization fellowship that attracts young talent from across the country to live, work, play, give and lead in the city of Detroit for one year. As one of the original companies to participate in the program, MA has seen the positive impact of Challenge Detroit and is excited to see what the next class of fellows will accomplish in the city. To learn more about Challenge Detroit visit:

Pollo Koncordia Group horses around
This past month Koncordia Group, MA’s Delaware-based marketing branch, was a corporate sponsor of the Polo Ponies Memorial Tournament and treated its clients to a fun day of food, drinks and an exciting polo match. Clients were given a quick tutorial of the game and were entered into a raffle for a free lesson from one of the oldest polo clubs on the East coast. Koncordia and their clients had a great time cheering on their winning team with a final score of 15-11. To learn more about Koncordia Group visit:

August 2014

Renaissance Awards And the award goes to … MA
It’s been a busy award season! Each year the International Association of Business Communicators (IABC) honors the best in business communications throughout Southeast Michigan, and this year MA received a total of seven IABC Detroit Renaissance Awards. MA received one Award of Excellence, the top honor, for its work on the KitchenAid Pro Line Website. Two Awards of Honor for the InfoWerks Brand Campaign and FTCC Tough Truck Challenge and four Awards of Merit for work completed on the Hush Puppies WeatherSMART Social Campaign, Transit Upfit Website, McKesson Pharmacy Systems Marketing Campaign and Ford Mobility Motoring Website were also presented to MA. To learn more visit:

July 2014

ExperienceIT keeps IT in the DExperienceIT keeps IT in the D
Since 2012, MA has partnered with three other leading technology companies downtown to bring more IT talent to Detroit and the region through IT in the D. Recently, IT in the D relaunched as ExperienceIT and welcomed a class of 45 students to its new software training program. During the 8-week training initiative, students will learn important software technologies, as well as teamwork and interview skills. MA is proud to play a role in Detroit’s growing IT hub and in encouraging talent to remain in the region. To learn more about ExperienceIT, visit:

MA going for gold in the annual Live Downtown Games MA going for gold in the annual Live Downtown Games
Let the games begin! MA will again participate in the Live Downtown Games this year. From July 21st through July 25th, MA will compete against Blue Cross Blue Shield of Michigan, Compuware, Quicken Loans, DTE and Strategic Staffing Solutions in a variety of Olympic-style events to mark the three-year anniversary of the Live Downtown incentive program. The friendly competition has heightened the sense of community among the six companies and has only reinforced their goal of making Detroit a great place to live, work and play. The week will include activities such as an obstacle course, volleyball tournaments, field day, table tennis, a scavenger hunt and a timed race preparing emergency kits for the Red Cross. To follow the results of each event visit:

June 2014

2014 Hermes Creative AwardsMA wins top honors at 2014 Hermes Creative Awards
The Hermes Creative Awards is an international competition that recognizes the creative work involved in the concept, writing and design of both traditional materials and emerging technologies. The competition ranges in size from individuals to Fortune 500 Companies. MA received four platinum awards for its work with the Logicalis brand videos, KitchenAid Pro Line website, InfoWerks direct mail pieces and the Logicalis "Keeping IT from hitting the fan" campaign. Six gold awards were also presented to MA for its work with the DMAD program ad, Crain's Cool Places posters, Epitec poster campaign, McKesson Independent Pharmacist campaign, InfoWerks rebranding campaign and FTCC direct mail piece. To learn more visit:

Summer Interns MA greets summer with great summer interns
Earlier this month MA welcomed a new group of interns for the summer. They will spend the next few months working in a variety of departments including creative, project management and Magnify Analytic Solutions. They will also play a large role in planning MA’s summer beach parties in Campus Martius, participating in the Live Downtown Games and coordinating MA’s summer volunteer outing. We are excited to offer our interns the opportunity to practice their skills in the real world and also to have fun in the city this summer.

May 2014

2014 da Vinci AwardsMA sponsors 2014 da Vinci Awards
MA was again a proud sponsor of this year’s da Vinci Awards, which recognize the most innovative developments in assistive and adaptive technology that serve to improve the lives of people with disabilities throughout the world. MA’s Creative Department designed email campaigns, event invitations and program ads for the awards, and our Application Management Services department managed the 6-month email campaign seeking nominations and donations. Proceeds from the awards benefit the National Multiple Sclerosis Society – Michigan Chapter. To learn more visit

2014 Communicator Awards Koncordia Group grabs gold at the 2014 Communicator Awards
The Koncordia Group, MA’s Delaware-based marketing branch, recently received three 2014 Communicator Awards for their Delaware County Community College campaign. Koncordia received one gold award for their television campaign, and two silver awards for integrated and outdoor/environmental campaigns. With over 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. View the campaign at

April 2014

MA spreads random acts of kindness across DetroitMA spreads random acts of kindness across Detroit
MA recently participated in Random Acts of Kindness Week. It was a week spent paying it forward by providing random acts of kindness to unsuspecting people in Detroit and managing a social media campaign to raise money for a local nonprofit. During the week, MA surprised people with cupcakes, bagels, coffee, balloons and flowers. We also encouraged social media users to pay it forward by sharing the hashtag #MAgives. Each time the hashtag was used, the MA Charitable Giving Team would donate $1 to Motor City Blight Busters, a local nonprofit selected by MA employees. As a result, MA recently donated $1,000 to Motor City Blight Busters to support its work in the city.

Andy Frey, MA's CTO, speaks at Vendavo Profit Summit MA sponsors and speaks at Vendavo Profit Summit
This past month, Marketing Associates was proud to sponsor and speak at the Vendavo Profit Summit in Miami, FL. The three day Profit Summit offered a full agenda of presentations from industry leaders as well as smaller breakout sessions. As a sponsor, MA had the opportunity to present how we implement and sustain Vendavo’s software. Andy Frey, MA's CTO, was also a panel member for a discussion about Vendavo environment tuning and scalability. During the discussion, Andy and other panelists shared tips and tricks for optimizing Vendavo software and how to ensure consistently top performance.

Magnify Analytic SolutionsMA presents ways to connect with the connected customer
MA played a leading role at this year’s Direct Marketing Association of Detroit’s (DMAD) annual Advanced Integrated Marketing Symposium (AIMS). The theme for this year’s conference was “Marketing to the Connected Customer,” and focused on the ways customers consume and share information across multiple channels and devices. Magnify Analytic Solutions, MA’s digital analytics department, attended the conference and provided guests with information on how we successfully target connected customers with the right message. Keith Shields, Magnify’s Chief Analytics Officer, also presented on the topic of “Extracting ROI from the Engaged Customer.” His presentation provided the audience with insights on measuring and predicting CRM success.

Mark Petroff & Lisa Scott Delaware Business spotlights Koncordia Group
Mark Petroff, MA’s CEO, and Lisa Scott, Managing Director of Koncordia Group, MA’s Delaware-based marketing branch, were interviewed in a recent issue of Delaware Business Magazine. The article highlighted Koncordia Group’s recent move to its tech-savvy location at the state’s most wired building – located at 1201 N Market Street. The article also focused on Koncordia’s unique approach of combining traditional marketing with data-driven solutions and on expanding digital focus. Delaware Business is distributed by the Delaware State Chamber of Commerce, which has a long history as the largest, most influential business organization in Delaware. Click here to read the entire article.

March 2014

2014 Telly AwardsMA's Koncordia Group walks the red carpet, Telly Award in hand
Congratulations to Koncordia Group, MA’s Delaware-based marketing branch, for earning a bronze Telly award in the 35th Annual Telly Awards. Koncordia received the award for a 30-second television spot, “THINK,” created for Delaware County Community College. The Telly Awards is the premier award honoring outstanding local, regional and cable television commercials and programs; the finest video and film productions; and online commercials, video and films. With nearly 12,000 entries from all 50 states and numerous countries, earning this prestigious award is truly an honor.

Cloudera A dynamic duo: MA's Magnify joins forces with Cloudera
Magnify Analytic Solutions, MA’s analytics division, and Silicon Valley-based software company, Cloudera, recently formed a strategic partnership. This partnership will integrate Magnify’s skilled data scientists and web hosting capabilities with Cloudera’s open-source software platform, Apache Hadoop. In addition, Magnify and Cloudera will be providing joint training sessions for Hadoop at the business level to Fortune 500 companies in Detroit, Philadelphia and Wilmington, DE. Click here to read more.

February 2014 MA gives Ford Mobility website a tune-up
Marketing Associates recently launched an overhaul of the Ford Mobility Motoring website.
Ford Mobility Motoring is the program that helps defray the costs of purchasing adaptive equipment for a Ford or Lincoln vehicle, making it easier for persons with disabilities to purchase and adapt vehicles to fit their specific needs. The redesign makes the site more friendly and inviting to users, showcases a broader scope of Ford Mobility Motoring offerings, and improves the semantics of the site for accessibility and search engine optimization. We also made the site mobile friendly and responsive to the various devices visitors use to access the site. Check out the new Ford Mobility Motoring website here:

January 2014

The Empowerment PlanGood work for a good cause
MA recently had the pleasure of working with The Empowerment Plan, an innovative Detroit nonprofit providing jobs to homeless women and producing weather-resistant coats for those living on the streets. MA worked with The Empowerment Plan to create a social media strategy and new print material, and also to implement a CRM system. With this new system, The Empowerment Plan will be able to easily organize, nurture and manage existing and prospective donors. The social media strategy and print material will be used to help create community awareness around The Empowerment Plan’s efforts and establish a professional, consistent brand identity. To learn more, visit The Empowerment Plan’s website:

Ryan Russell MA's CFO Ryan Russell taking the stage in Vegas
Ryan Russell, MA's Chief Financial Officer, has been selected to speak at the 2014 ProformaTECH corporate finance technology conference in Las Vegas this February. Ryan has over 30 years of experience providing financial, management and operational leadership in a variety of manufacturing, financial, marketing and service industries. This conference offers CFOs and finance professionals a place to learn and collaborate with their peers. Speakers, session topics and delegates are hand-selected to produce real business value. Ryan intends to discuss the role of the CFO in selecting and implementing enterprise systems in a professional service organization.

2013 What's New Archive

December 2013

Cool Place to Work by Crain's • 101 Best and Brightest Companies to Work for • Top 100 Workplaces of 2013Marketing Assocites Triple Crown winner keeps the Triple Crown in Detroit
It was another successful year for MA. We were not only recognized as a “Cool Place to Work” by Crain’s Detroit and one of the “101 Best and Brightest Companies to Work for,” but for a second year we were also named one of the “Top 100 Workplaces of 2013” by the Detroit Free Press. Recipients of the “Top 100 Workplaces” award were determined by the feedback of each company’s employees. MA employees commented on the amount of growth opportunities, the support from management and the fun environment offered here. The active engagement and satisfaction of MA employees proves we don’t plan on letting go of our Triple Crown anytime soon.

United Way A United MA gives to United Way
MA is committed to improving our region now and for future generations. Each year, we hold a fundraising campaign for United Way of Southeast Michigan to support its work with children and families in the community. This year, we raised over $30,000 for United Way. We had 111 employees donate to the organization, and just under a 100% click-through rate to learn more about United Way. Our donations will support the organization’s efforts to help children succeed in school and families move towards financial stability, as well as provide critical food and shelter for people in need.

November 2013

Tapco GroupMA builds Tapco Group a new online home
MA recently completed a website redesign for The Tapco Group, a nationally recognized leader for over 50 years in the building materials industry. Comprised of 11 premier brands, The Tapco Group selected MA to redevelop its corporate website to include all its brand sites in one place. MA was tasked with combining 10 different sites and about 800 products into one to create a consistent, easy-to-navigate, content-managed site. Check out The Tapco Group’s new website:

Hush Puppies WeatherSMART BootsMA's Hush Puppies Facebook App is well –
Hush Puppies recently launched its new line of cold weather footwear, WeatherSMART boots, and they hired MA to create an app for the Hush Puppies Facebook page to promote the launch. MA developed a shoe personality quiz that features the product and serves as a way for users to interact with the new WeatherSMART line. The app was so successful in the U.S. that it has now gone global – the WeatherSMART app has been added to the Hush Puppies UK Facebook page.

2013 Davey AwardsMA's Koncordia Group doubles up on Daveys
For the second year in a row, Koncordia Group, MA's Delaware-based marketing branch, was awarded a Silver Davey in the Integrated Campaign category. The Davey Awards are a global competition that honors the achievement of "Creative Davids," where strength comes from ideas, intelligence and out-of-the-box thinking, not a "Giant's" bankroll. Koncordia Group won the 2013 Davey award for its Delaware County Community College brand campaign. The campaign was first introduced on teaser billboards and followed by a full media launch including television, internet radio, outdoor, transit, online and on-campus.

October 2013

Triple Crown WinnerCongratsMarketing Assocites Triple Crown winner Once again we're among the "Best & Brightest"
MA is determined to hold on to its Triple Crown status as a top place to work in southeast Michigan. The Crain's 'Cool Places to Work' award is ours for another year and it was recently announced that we have been named one of the '101 Best & Brightest Companies to Work for in Metro Detroit' for another year. Recipients of this award are recognized by the Michigan Business and Professional Association for displaying a commitment to excellence in their human resource practices and employee enrichment. We're proud of MA's reputation as a leading and growing workplace in Michigan. A big thanks to our MA employees for their nominations and active engagement in the company and in the community.

University Michigan-Dearborn MA's Chief Analytics Officer presents at this year's Ford Analytics Conference
Every year the extended analytics community at the Ford Motor Company gathers for two days to discuss how analytics is being used to drive efficiencies and improvements throughout the Ford enterprise. The first day focuses on the significant work being done in Engineering, Marketing, IT, and Ford Credit by Ford’s internal analytics team. The second day opens the floor up to Ford's analytics partners and vendors to present analytical initiatives and products that they feel would help, or are already helping Ford improve its business. As a valued partner of Ford, MA was asked to participate in the second day of the conference. Keith Shields, Chief Analytics Officer of Magnify, MA's analytics department, delivered a presentation on the increasing structural importance of the model validation function within analytically sophisticated organizations like Ford. Check out Keith's presentation:

September 2013

myNutratekMA teams up with Michigan healthtech startup, encouraging users to have fun living healthy
Marketing Associates and myNutratek have partnered to scale up an innovative technology platform that educates and tracks user health behaviors and supports lifelong wellness. myNutratek provides tools to create a fun and interactive personal health record and wellness solution for both kids and adults. The web portal, which is available to school districts, corporations and health care professionals, will be securely hosted in Marketing Associates’ SSAE 16 certified datacenter. This partnership opens up significant opportunities for myNutratek to grow, and brings this unique initiative to a Southeast Michigan-based technology facility.

Delaware County Community CollegeDelaware County Community College selects Koncordia Group as brand agency of record
Following a month-long review, Koncordia Group, MA's Delaware-based marketing branch, was awarded the brand advertising assignment for Delaware County Community College. Currently in development, the new campaign includes outdoor, transit, television, radio, mobile and online advertising. Delaware County Community College serves nearly 30,000 students a year at eight campus locations throughout Delaware and Chester Counties in Pennsylvania. See the final web design:

OpenCoDET MA CEO invited to serve as OpenCoDET Advisory Council Member
MA’s CEO, Mark Petroff, has joined Josh Linkner (CEO and Managing Partner of Detroit Venture Partners), Sue Mosey (President of Midtown Detroit, Inc.), Neville Monohar (Digital Marketing Strategist for Chrysler) and many other Detroit leaders on the OpenCoDET Advisory Council. OpenCoDET is a new type of business conference where 60 of the most innovative businesses in Detroit opened their doors and welcomed the public to see and hear about their exciting work. The participating companies embrace the values of openness – including open collaboration, communication and community. OpenCoDET’s overall mission is to broaden the audience and heighten the impact of all the exciting business news taking place in the city of Detroit.

Koncordia Group MA's Koncordia Group launches new website
In conjunction with the agency's move to downtown Wilmington this September, Koncordia Group, MA's Delaware-based marketing branch, also launched its new website. The new site features insights into Koncordia Group's methods, highlights its employees and showcases a variety of recent work – including Comcast Spotlight, Workrite and St. Francis Healthcare. Check out the new Koncordia Group website.

August 2013

University Michigan-Dearborn We've been accepted! University of Michigan-Dearborn selects MA as its marketing/advertising agency
This fall, Marketing Associates is heading back to school. The University of Michigan-Dearborn recently hired MA as its new marketing and advertising agency. UM-Dearborn, which is one of the two satellite campuses of the University of Michigan, selected MA to promote its brand and support recruitment efforts. MA will help the University increase its brand awareness among potential students and parents by delivering messages through strategic media placements and providing social analytics monitoring and tracking.

IABC Renaissance AwardsMA's Creative Department a big winner at the IABC Renaissance Awards
MA's Creative Department has had a busy month at the podium this summer. Following a record-setting haul at the DMAD Target Awards, MA received top honors at the International Association of Business Communicators (IABC) 32nd Annual Renaissance Awards, held at the Henry Ford Centennial Library in Dearborn, Michigan. MA earned seven awards, including: Awards in Excellence for work on Logicalis brand videos and Ford Truck Commercial Connection direct mail pieces; an Award of Honor for the Direct Marketing Association of Detroit (DMAD) Program Ad; and Awards of Merit for MA's holiday party invitation, Logicalis Private Cloud Campaign and an internal "Cool Places to Work" poster campaign.

July 2013

Live Downtown Detroit Games MA at the Live Downtown Games
This year, Detroit's finest athletes from six major employers showcased their talent and skills in the Live Downtown Games. Over the course of five days, employees from Blue Cross Blue Shield of Michigan, Quicken Loans, Compuware, DTE Energy, Strategic Staffing Solutions and MA competed in a series of Olympic-style activities, as well as field day, a Detroit-themed scavenger hunt and a community philanthropic event benefiting Detroit Public Schools. Our own President/CEO, Mark Petroff, joined in the fun, competing against other corporate bigwigs in the Executive Bungee Run. MA put up a tough fight throughout the games and while we may not have won overall, we took the gold in the obstacle course and bronze in field day.

DMADDMAD Awards: You can't spell DMAD without MA
Marketing Associates was recently honored with 17 awards at the 2013 Direct Marketing Association of Detroit (DMAD) Target Awards show. DMAD’s Target Awards honor excellence in print and electronic direct marketing, with criteria including both creativity and measurable results in the marketplace. MA was awarded 1st, 2nd or 3rd place for 16 submissions, and also took home the Most Innovative Solution Award for our work on the Logicalis Private Cloud Campaign. We are proud of our award-winning work, and honored to be included among some of metro Detroit’s top agencies. First place awards included work for such clients as Talmer Bank & Trust, McKesson Pharmacy Systems, Logicalis, and the Freedom Center; as well as for the DMAD Target Awards ad. Second place honors went to work produced for Ford Truck Commercial Connection, KitchenAid, Infowerks, Logicalis and a Gleaner’s Food Bank promotion, among others.

June 2013

Infowerks homepage Major data security company engages MA to build its brand identity
Infowerks Data Services recently engaged our Creative and Salesforce specialists to develop an integrated marketing plan complete with a website revamp, search engine marketing, social media improvements, advertising and Salesforce implementation. Infowerks is a leading provider of data security and retention services for pharmacies across the U.S. The new marketing plan will reflect Infowerks’ position as an industry-leading, advanced corporation within the pharmacy industry and will educate prospects and customers about its full scope of services. Check out the final web design:

Campus Martius Park BeachMA helps Detroiters hit the beach this summer
Marketing Associates has been a proud supporter of Campus Martius’ Summer in the Park series for several years, sponsoring a variety of free events, films and concerts in Campus Martius Park. This year, we are excited to be a part of the Summer in the Park expansion, which not only includes more programming — yoga, games in the park, weekly markets — but three more local parks as well: Grand Circus Park, Capitol Park, and Beatrice Buck Park in Paradise Valley. MA will also sponsor the downtown “beach bar” and parties at Campus Martius, featuring reggae, food and happy hour specials. For more event information, visit the Campus Martius website:

May 2013

Tapco Group logoMarketing Associates to implement organization-wide CRM System for The Tapco Group
The Tapco Group is a nationally recognized leader in the building materials industry. Comprised of 11 premier brands, The Tapco Group has been developing innovative interior and exterior building products for more than 50 years. The company recently hired MA to implement an organization-wide CRM system and redevelop its corporate website, along with its brand sites. This CRM-integrated website development will position and expand The Tapco Group brands in an exciting new way while providing customers and internal teams the tools they need to interact and deliver effortlessly.

AFGlobal website Growing manufacturing company selects MA to reimagine website
Over the past 10 years Ameriforge Group, a forged products manufacturing corporation, has grown immensely both through organic growth and through a series of acquisitions, expanding its capabilities and global presence. With 17 unique divisions across more than 30 facilities worldwide, Ameriforge decided to rebrand under a new corporate name and logo – AFGlobal Corporation – and enlisted the help of Marketing Associates to create a website that reflects the size and global position of the company:

April 2013

ID InteractMarketing Associates partners with Seattle startup to deliver cutting-edge social media technology
Marketing Associates and IDInteract, Inc. announced a strategic partnership that will integrate MA’s expertise in technology-enabled marketing solutions with IDInteract’s demand-based predictive analytics capabilities. The partnership will allow MA to implement the Seattle company’s powerful demand identification and marketing lead acquisition platform for Michigan companies, providing access to
valuable consumer purchasing behavior through demand-based analytics. The platform will enable companies to identify real-time interest in specific brands, products and services, empowering
hyper-targeted customer engagement.

KitchenAid® Pro Line ® Series websiteKitchenAid® Pro Line® Series debuts new website
Last year, KitchenAid® launched its Pro Line® Series, featuring top-of-the-line kitchen appliances. Engineered for performance, this series offers premium features and timeless design to deliver professional-style results in the kitchen. Following the launch of the Pro Line® Series, KitchenAid hired Marketing Associates to conceptualize, design and develop a website that is as sleek as the appliances themselves. Take a look at the results:

March 2013

DuPont Corian adMA partners with Vendavo to host pricing solutions
Marketing Associates recently announced a partnership with Vendavo, a leading provider of price management and optimization software for business-to-business companies worldwide. MA has developed a strong reputation for assisting clients with the hosting, integration, optimization and customization of Vendavo software. MA and Vendavo kicked off the new partnership, which designates Marketing Associates as Vendavo’s Application Management Partner, at the 2013 Vendavo Profit Summit in Las Vegas.

Ford Motorcraft selects MA to design new marketing planDuPont Corian ad
Ford Motorcraft Service recently selected Marketing Associates to assess its past and present marketing initiatives – and to help them create a new, integrated marketing plan for all their offerings. Ford Motorcraft Service is the only authoritative source for Ford and Lincoln service and training information, but it faces increasingly tough competition from major chain players. They have engaged us to critique their company and their competitors, and to create a new marketing direction and marketing materials that distinguish Motorcraft Service within the industry.

Magnify Analytic Solutions & Loan ScienceMagnify Analytic Solutions and leading loan analytics company partner for growth
MA's Analytics branch, Magnify Analytic Solutions, and Loan Science, an Austin-based company dedicated to optimizing loan portfolio performance, announced a joint services agreement to mutually support their clients as they continue to expand their business in the rapidly growing Business Intelligence, Analytics, Credit Risk Management and Digital Intelligence sectors. Keith Shields, Magnify’s Chief Analytics Officer will spearhead the implementation of the joint services agreement and also serve as Loan Science’s Senior Vice President, Chief Credit Officer. The agreement brings together best-in-class Customer Analytics and Credit Risk Management professionals with an advanced technology and data infrastructure capable of delivering high quality custom solutions for their combined clients in the Automotive, Consumer Products and Financial Services industries.

DuPont Corian adKoncordia ad debuts DuPont’s colorful new countertops in USA Today
DuPont engaged MA’s Delaware division, Koncordia Group, to produce a print advertisement showcasing the newest colors of their popular Corian® and Zodiaq® countertops. Specially engineered to be both visually appealing and long-lasting, DuPont™ Corian® solid-surface material and Zodiaq® quartz surfaces come in more than a hundred colors and patterns, and can be custom-cut and installed. The ad, placed in the USA Today Home Guide, hit the newsstands in mid-March.

Hush PuppiesHush Puppies MA as new social media agency
Hush Puppies recently launched a new Facebook campaign and hired MA as the social media agency to support this launch. Hush Puppies created its first casual shoe in 1958 and has continued to stand for cool, causal style since then. The Hush Puppies 2013 Go Together Campaign is an interactive campaign featuring best friends from around the country. MA will help drive customer engagement through application development, content management and social analytics monitoring and tracking.

February 2013

Magnify Analytic Solutions & Loan ScienceMA zooms in on customer needs, launches Magnify Analytic Solutions
The growing demand for analytics, "Big Data" and integrated multichannel marketing recently drove Marketing Associates to expand and launch its analytics service line. The new brand, Magnify Analytic Solutions, communicates MA’s strength and experience in the rapidly evolving analytics sector. Magnify serves clients in a variety of industries, including finance, banking, pharmaceutical, auto and retail. The launch includes a new website with a full menu of analytics services: Business Intelligence, Marketing Analytics, Credit Risk Management and Digital Intelligence.

Logicalis videosMA's new Logicalis videos: the science of technology with the art of humor
You don’t normally associate an IT services provider with the term "quirky" – but that personality trait is actually part of the Logicalis brand ethos. So when that global company (serving about 6,000 customers worldwide) asked us to develop a series of web videos conveying the unique ways they benefit their customers – in an IT – atypical tone – we were happy to oblige. We incorporated simple (i.e. cost-effective) sets, a single talent and graphics to produce videos that not only make a strong selling point, but create a smile. (

January 2013

Magnify Analytic Solutions & Loan ScienceKoncordia launches hot new digital media campaign for flame-resistant workwear
Workrite Uniform Company and DuPont™ Nomex® enlisted the help of MA’s Delaware division, Koncordia Group, to create a digital media campaign commemorating their 40-year partnership. Founded in 1973, Workrite partnered with DuPont to pioneer flame-resistant apparel in America. Today, Workrite is the leading provider of flame-resistant workwear worldwide. Koncordia Group’s campaign emphasizes the safety, durability and comfort of Workrite garments made from DuPont™ Nomex® fiber. They planned the digital media campaign, created print and digital executions and developed a portal page on the Workrite site (

2012 What's New Archive

December 2012

Gleaners Food BankThanks a ton: MA donates 2012 in 2012
Last January, our Charitable Giving committee challenged Marketing Associates to collect 2012 lbs. of food during 2012. With the help of the Charitable Giving Team, our employees and a generous anonymous donor who matched December’s food donations, MA surpassed its goal and collected 2226.2 lbs. of food. The food was donated to Gleaners Community Food Bank, which provides millions of pounds of food to people in need in Southeast Michigan.

November 2012

2012 Davey AwardsMA’s Koncordia Group wins major creative award
Koncordia Group, MA’s full-service, multi-disciplinary communications agency in Wilmington, Delaware, took home Silver at the 2012 Davey Awards for their work on Saint Francis Healthcare's comprehensive, multi-media brand campaign. Since Koncordia Group launched the campaign in May, brand awareness for Saint Francis has increased by more than 40%. This year, over 4,000 companies submitted entries for the International Davey Awards, which recognizes exceptional creative work from the best small agencies and firms across the world.

DMADMA launches local staffing company's brand identity, website
Earlier this year, Epitec, a premier IT staffing provider in southeast Michigan, selected MA to create a new brand identity and website. Following a few years of rapid growth, Epitec wanted to develop a renewed identity that captures the passion and pace of their success. The new website,, reflects Epitec’s new brand identity and personality and gives current and prospective employees the tools to navigate and search company information effortlessly.

October 2012

MA clinches the Triple CrownMA clinches the Triple Crown
We don't mean to brag, but, hey, there's a new Triple Crown winner in town! Marketing Associates swept the fall regional business awards, earning top honors from the Detroit Free Press, Crain's Detroit and the Michigan Business and Professional Association. Thanks to our great employees, MA now has been recognized as one of the "Top 100 Workplaces of 2012," a "Cool Place to Work in Michigan," and one of the "101 Best and Brightest Companies to Work For." We were the only advertising and marketing company in southeast Michigan to win all three awards. To honor our Triple Crown, MA hosted a royal celebration in Campus Martius Park, complete with lunch and ice skating.

September 2012

DMADDMAD Board gains a new member
MA’s Christina Cypher was elected to Direct Marketing Association of Detroit's (DMAD) Board of Directors in August. DMAD honors excellence in print and electronic direct marketing, with criteria including both creativity and measurable results in the marketplace. In addition to other responsibilities, she will serve as Website Committee Chair, overseeing the redesign of their website.

August 2012

LogicalisInternational IT company grants MA branding business
After a 2-phase proposal process, Logicalis, an international IT solutions company, has chosen Marketing Associates to brand their new Cloud Solutions products. In a true collaboration that displayed the uniqueness of what MA has to offer, our creative and strategy were able to leverage the insights and industry knowledge of our IT team to win the national business. MA will implement a strategy to launch new brand positioning within Logicalis and develop an integrated targeted marketing campaign to the C-level customer segment in specific regional markets.

Crain's CIO AwardsCrain’s Detroit CIO of the Year finalist: MA’s Andy Frey
MA is proud to congratulate our own Andy Frey, a finalist for Crain’s Detroit Business CIO of the Year ($10-$100 million category). Andy’s commitment to MA and our clients extends far beyond the office. He has rapidly established himself, our MIS team and Marketing Associates as a whole, as leaders in the technology services industry in Southeast Michigan. We are pleased to have this award-worthy CIO on our executive team.

July 2012

Gartner CIO ConferenceMA and Compuware present at CIO Conference
At the Gartner CIO Conference this past June, MA CEO Mark Petroff and CIO Andy Frey teamed up with Compuware to deliver a presentation titled, "Customer Outlook: Optimize Application Performance to Boost Business Outcomes." The thought–provoking discussion detailed the potential negative effects that new technology adoption can have on business application delivery, and described how Compuware clients have been able to mitigate these IT risks while optimizing business benefits.

May 2012

DMADMA the big winner at DMAD Target Awards
Award recipients from Marketing Associates were a frequent and familiar presence on the winner's podium at the recent Direct Marketing Association of Detroit (DMAD) Target Awards show. DMAD honors excellence in print and electronic direct marketing, with criteria including both creativity and measurable results in the marketplace. MA was awarded 1st or 2nd place for 7 out of its 8 submissions – more creative awards than any other agency that night. Among the first place winners: Talmer Bank & Trust Rebranding campaign; Detroit Free Press Talmer Bank & Trust Marathon Sponsorship; O.A.T.S Dinner/Dance Invitation; McKesson Pharmacy Systems EnterpriseRx Campaign; and the 2011 Target Awards Program Ad. Second place honors went to the Talmer Bank & Trust Community Outreach campaign, and the McKesson Pharmacy Systems Pain Point campaign.

April 2012

Challenge DetroitMA sponsors initiative to Challenge Detroit
Marketing Associates is participating in Challenge Detroit, an urban revitalization initiative designed to attract talented and creative young professionals to live, work, play and give in Detroit. The program brings together 30 young leaders from across the country to experience and document a year in the Motor City. With our sponsorship, Betsy Berens, a journalism major from the University of Wisconsin, will intern at MA for one year and will participate in monthly team non-profit challenges designed to positively impact the city. To learn more about Challenge Detroit (and Betsy), visit

March 2012

The White House in Washington D.C.MA CEO invited to discuss the economy at the White House
In February, Marketing Associates CEO, Mark Petroff, traveled to the White House, in Washington D.C., to participate in a conversation about jobs and the economy. The discussion, led by the White House Business Council, focused on obtaining feedback about the Administration’s role in job creation. The feedback has directly informed Administration policy and the President’s efforts to create jobs in the U.S. Since April 2011, the White House Business Council has orchestrated over 500 meetings with business and civic leaders from all 50 states.

February 2012

Automotive Hall of FameAutomotive Hall of Fame: MA CEO elected to the Board of Directors
MA's very own CEO, Mark Petroff, was elected to the Automotive Hall of Fame Board of Directors. The Automotive Hall of Fame, located in Dearborn, MI, is dedicated to preserving and celebrating the history of automotive pioneers in all aspects of the worldwide automotive industry. People from all over the world visit the Automotive Hall of Fame to learn more about the innovators who put the world on wheels. Joining a slew of Detroit’s premier CEOs, presidents and VPs of Detroit’s top companies, Petroff is in good company.

U of M BusinessMA salutes marketing excellence at U of M Business Challenge
Marketing Associates proudly supported the 29th Michigan Business Challenge, a University of Michigan business competition that gives students the chance to transform rough business ideas into sound business models. CEO Mark Petroff had the opportunity to present two teams with the $2,500 Marketing Excellence Award: Fashion Forward Maternity, an online boutique where professional women can borrow designer maternity and nursing fashions at a fraction of the regular price; and @Fingertips, a company that manufactures rotary devices that enable the blind to use modern touchscreen technology.

January 2012

TD Auto FinanceAuto finance company banking on MA Decision Sciences team
TD Auto Finance (formerly Chrysler Financial) recently began engaging our Decision Sciences specialists for analytics services associated with its Risk Management function. TD Auto Finance is a top 5 bank-owned auto finance company focused on providing its customers with a personal, worry-free and easy automotive financing experience. They are counting on our Risk Management experts to provide analysis, insight and reporting on actual and forecasted credit defaults and prepayments, as well as the production of key metrics. This project represents yet another engagement in the rapidly growing Risk Management branch of MA’s Decision Sciences team.

Epitec GroupLocal staffing company tabs MA to build its brand identity
The Epitec Group is a premier IT staffing provider in southeast Michigan, helping to fuel the technologies and innovations of some of the nation’s leading companies. Following a few years of rapid growth, Epitec recently hired Marketing Associates to help develop a renewed identity that captures the passion and pace of their success. They have engaged us to examine their company and their competitors, and to craft a brand personality and look that distinguishes Epitec in the marketplace – the beginning of a process and partnership that, hopefully, will help their company and ours add more pages to our SE Michigan success stories.

2011 What's New Archive

December 2011

2012 Mowtown Winter Blast Logo ContestMA sponsors logo contest for Motown Winter Blast
Ever since its founding in 2005, the Motown Winter Blast has become a highly anticipated
and attended Detroit-area winter event. Every year, thousands of people make their way to
Campus Martius Park on a February weekend for all the slidin', glidin', chillin' and thrillin' activities that make up the Winter Blast. This year, the Motown Winter Blast planning committee is looking for a new logo to help capture the fun and excitement of the event, and – as a longtime supporter and sponsor of the Winter Blast and other Campus Martius activities – we're proud to play a role. The Marketing Associates creative team is sponsoring a logo design contest for all interested artists and designers, and will help judge and select the winning logo entry. Visit for all the details. The winner will be announced in late January.

November 2011

MA Decision Sciences experts recognized by industry
While members of our industry-leading Decision Sciences team play vital roles in the success of our clients’ programs, many are also routinely featured and honored at various industry events. Most recently, congratulations are in order to Dr. Bruce Lund, Lead Quantitative Solutions Consultant, and to Steve Raimi, Senior Quantitative Solutions Analyst. These two integral members of MA’s Decision Sciences team had their paper and presentation, "Before Logistic Modeling – A Toolkit for Identifying and Transforming Relevant Predictors", receive the "Best of" award (among 21 other presentations) in the Statistics, Data Mining and Analysis section of the 2011 Midwest SAS User Group Conference.

City of Troy taps Marketing Associates to get the word out
MA was recently selected by the City of Troy to support the city in the development and implementation of its communication strategies. This will include strategies aimed at effective dissemination of the City Council’s Vision Statement and Goals; city and departmental website review, recommendations and enhancements; development and implementation of an overall media outreach program; and efforts and recommendations designed to improve communication between the City and the public.

September 2011

MA: Now officially one of the coolest places to work in Detroit
MA is honored to be included as one of Crain’s Detroit Business 2011: Cool Places to Work. How’d we win? It could be our cake days, awesome Campus Martius park location, Community Matters volunteering
program, fun-loving executive team, Detroit scavenger hunt (for our new employees to learn about our city), monthly fundraisers for various charitable causes, participation in Detroit After 5 events, or our Explore Detroit nights – but we’re pretty sure it’s mostly the great people that work here! We thank all MA employees for making our company such a fun place to work.

MA to sponsor – and speak at – Midwest SAS Conference
Marketing Associates is a Gold Sponsor of this year’s Annual Midwest SAS Users Group Conference on September 25-27, in Kansas City, KA. The Midwest SAS Users Group (MWSUG) was formed to serve users of SAS software by providing educational opportunities and resources – facilitating communication among SAS users and SAS Institute, Inc. Members of our own Decision Sciences team will be presenting at the conference. David Corliss, Steven Raimi and Dr. Bruce Lund will be giving expert lectures on Data Visualization and Graphics, and Statistics, Data Mining and Analysis.

August 2011

MA gets busy for charity
As a part of MA’s Community Matters program, 10 members of our Decision Sciences team participated in the 2011 Back-to-School Blitz to help nearly 300 students get ready to hit the classroom with the supplies they need. Our August Fundraiser Book Sale, which benefited The Yes Foundation and Yatooma’s Foundation for the Kids, was also a huge success and will now become an annual event. MA was also pleased to participate in the World’s Longest Lemonade Stand event in Beverly Park.
The entire event raised almost $50,000 for education! Click here to view the impressive row of stands.

MA sponsors MS Society’s da Vinci Awards
MA is a proud sponsor of the da Vinci Awards for our fifth year. We are also donating creative services for the promotion of the event and the noble cause it supports. Put on by The National Multiple Sclerosis Society, the da Vinci Awards give recognition to the most innovative developments in the assistive and adaptive technology fields – bettering the lives of those with physical limitations, including Multiple Sclerosis. To learn more visit

"Focus on Schools" helps build excitement around Ford Focus launch
Well, the numbers are in – and "Focus on Schools" has proven to be a huge hit! Earlier this year, MA helped Ford Motor Company drive regional awareness of the launch of the 2012 Ford Focus with a "Focus on Schools" program in the Great Lakes Market Area. Participating Ford dealers provided local high schools with a new Ford Focus for a week; the high school teams then created a video showcasing the vehicle and submitted their entries to an online vote. In this effort to generate regional buzz for the new Focus, 199 Ford dealers and 299 high schools participated, with three of the top 10 winning videos coming from Michigan schools. The total number of votes cast and tracked through Facebook was 55,466, and the awareness and engagement of the Ford Focus among the youth market was invaluable.

July 2011

MA invites you to live it up in the city this summer
Marketing Associates enthusiastically supports the "D" and is always up for a good time, so we’re proud to once again be a sponsor of the Campus Martius 4th Fridays in the Park! These are fully-loaded, fun-packed, and-did-we-mention-free evenings in the nationally-recognized urban jewel that is Campus Martius Park. Every fourth Friday, all summer long, you can enjoy free events, films and concerts in Campus Martius. On August 26th the Family Stone will be rockin’ the park – so grab your friends, your family, or whoever you’re in the habit of grabbing. Head down to the "D" and shake it up with "Everyday People" (a little inside reference there – that’s one of their famous hits). For more event information, visit us on Facebook.

May 2011

Marketing Associates builds new brand identities for bank, paper manufacturer
In April, First Michigan Bank and First Banking Center (of Wisconsin), with over 50 branches and 900 employees, officially re-launched itself as Talmer Bank and Trust. Talmer, one of the fastest-growing and most well-capitalized banks in the country, engaged MA to create a new brand identity and to develop an entirely new marketing campaign for the bank – everything from a new ad campaign to a new website to new print and interactive bank collateral materials. We also recently helped SWM, a leading international paper manufacturer based in Alpharetta, Georgia, revitalize its brand identity with a new name, tagline, logo and overall brand look.

MA employees step up and out for worthy causesMA Community Matters
As more pleasant weather finally arrived, Marketing Associates employees kicked off the boots, laced up the sneakers and took a good, long walk for several worthy causes during the month of May. On May 7th, MA sponsored a team in the Walk MS Detroit, conducted by the Multiple Sclerosis Society to support cutting-edge research and education for those affected by multiple sclerosis. Then, on May 15th, an MA team headed to the Detroit Zoo for the National Kidney Foundation Kidney Walk, held to boost efforts aimed at the prevention of kidney disease. Finally, on May 21st, several MA employees participated in the Susan G. Komen Race for the Cure, benefiting breast cancer education, awareness and research initiatives.

MA successfully completes SAS 70 Type II data security audit
The respected accounting firm Plante & Moran recently conducted a rigorous SAS 70 Type II security audit of Marketing Associates – which MA passed with flying colors. SAS 70 Type II is a national auditing standard employed by service organizations to verify their internal controls and security practices. The findings of the initial SAS 70 Type I audit confirmed Marketing Associates’ highly secure internal controls. It was then followed by the stringent Type II audit, a six-month long examination that verifies we “walk the walk, ” making the security of our clients’ data a top priority.

A continuing sponsor of charitable and community effortsMA Community Matters
As part of our ongoing corporate commitment to supporting those organizations that seek to better the lives of those in our community, Marketing Associates recently served as a proud sponsor for several local events. On April 16th, we were a table sponsor for the Southeast Michigan American Heart Association's annual Heart Ball, supporting the mission of building healthier lives, free of cardiovascular diseases and stroke. On May 6th, MA sponsored a table at the annual JDRF Promise Ball, in support of its efforts to find a cure for diabetes and its complications. We were also pleased, last month, to be a sponsor of the annual Henry Ford Estate Dinner Dance, which contributes to the Henry Ford Fairlane Estate's important ongoing educational and philanthropic work.

April 2011

Lead generation and management efforts build business for clients
Recently we've added several chapters to our growing list of success stories in one of our core strengths at Marketing Associates – lead generation and lead management. For GE Healthcare, we developed an end-to-end lead generation and management approach for one of its business units that delivered outstanding results: significant increases in the collection, quality and utilization of sales leads, including – as the client's top success indicator – a 22.7% product demo scheduling rate. In recent months, we've also created a highly successful lead generation campaign for a global science and technology corporation as well as a program that produced dramatic increases in Auto Show leads and test drives for Ford Motor Company.

MA honored for its commitment to the National Multiple Sclerosis Society
Marketing Associates has long been a proud supporter of and worked closely with the
Michigan Chapter of the National Multiple Sclerosis Society, and in 2010 helped the Michigan
MS chapter reach its fundraising goals through direct financial support, raising awareness
and other donations to local events. Recognizing these efforts, Marketing Associates has been selected as the National MS Society, Michigan Chapter's 2010 Corporation of the Year.
Mark Petroff and Faye Shanor accepted the award at the National MS Society Michigan Chapter's 2010 Annual Meeting and Recognition Breakfast. Mark Petroff has served as Honorary Co-Chair for the Detroit Walk MS event for the past two years and has made a commitment to continue in that role in 2011.

Ford Motor Company enlists MA for 2012 Focus launch
Selected to generate regional awareness of the new Ford Focus, Marketing Associates will help drive one of the largest media pushes for Ford by introducing the "Focus on Schools" program to the Great Lakes Market Area. Participating Ford dealers will pair with local high schools – dealers will provide a 2012 Focus for a week, and students will create a video showcasing the new vehicle. Winning videos (voted on by students, friends and family) will receive a monetary prize from Ford. MA will provide Ford dealers and participating high schools with an analytically-driven digital marketing campaign to promote the spring launch, as well as to create exposure and excitement within their local areas.

March 2011

MA Community MattersMA Charitable Team finds more ways to give in 2010
One of the core Marketing Associates values, giving back to our community, continued to be the focus of a great deal of time, effort and money for MA employees this past year. We gave over $112,000 to 23 different charitable causes in 2010, with the funds raised from and for events such as Race for the Cure, the MS Walk, Penny Wars, Cupcakes for the Cure, Pigskin Potluck, Chili Cook-off, Dollars for Denim and many more. Our "Hunger Heroes" also provided 912 pounds of food to the Gleaners Food Bank over the course of the year, and we launched an MA Community Matters Volunteer Program – with 240 hours of MA employee time donated to community service for eight different deserving organizations.

February 2011

Big Chills, Bigger Thrills as MA sponsors Motown Winter Blast
This year, Marketing Associates was, once again, a proud sponsor of the Motown Winter Blast in Campus Martius Park – every slide, glide, chill and thrill of it. The frigid fun (February 11-13) included ice-skating, a giant Ambassador Bridge snow slide, live music, marshmallow roasting, and many other cool (well, downright cold) activities. Donation of a book or canned food item (or $1) served as admission, with proceeds going to Matrix Human Services to assist Metro Detroiters in need. Winter Blast participants (and all of us at MA) were warmed knowing we were helping our fellow Detroiters.

MA helps host Symposium of premier Auto Marketers
The 15th Annual Automotive Integrated Marketing Symposium (AIMS), to be held on March 3rd, promises to be a day of timely and valuable insights from many of the industry's most brilliant opinion leaders. This day-long symposium (historically a sellout event), which Marketing Associates helps sponsor each year, is attended by an estimated 200-plus executive-level industry decision-makers. Featured speakers deliver engaging and relevant automotive marketing-related presentations, while lively interactive speaker panels reveal the opinions of leading marketers from major domestic and import manufacturers.

2010 What's New Archive

November 2010

Marketing Associates to once again go Big-Headed
The Big Head Corps is a celebrated part of America's Thanksgiving Parade tradition in downtown Detroit each year – and for the third straight year, MA will be sponsoring five Big Head parade marchers. The parade is always an enjoyable, entertaining, spirited event, and thanks to our downtown headquarters we're pleased to have a front row seat. We're offering our valued partners, friends and employees an opportunity to join MA for a morning of food, fun and fantastic parade-watching; we'll also be providing a warming center and complimentary hot chocolate in our first floor lobby. Please come on down and join us.

October 2010

Ilitch CharitiesMA pitches in to support Ilitch Charities
For the third year, Marketing Associates was a proud sponsor of the Ilitch Charities Annual Celebrity Golf Classic at Oakland Hills. Ilitch Charities is a non-profit organization that invests in Detroit's future by supporting innovative, collaborative and measurably effective programs in the areas of community development, human services, education and recreation. These programs are funded through contributions from the Ilitch companies, their colleagues and the generosity of others.

September 2010

RoushRoush relies on Marketing Associates to fuel new business
For over three decades, Roush has been providing highly regarded design, engineering and manufacturing solutions to the automotive, aerospace, defense and other industries. Recently, they launched an Alternative Fuels division as a crucial component of their vision for the company's future – and awarded Marketing Associates the opportunity to help them introduce and build this core new company offering. MA will provide our new client with a corporate branding initiative and a complete execution strategy – including brand positioning, business intelligence, direct and digital marketing and more.

August 2010

Digital Asset Delivery SystemDigital Asset Management team launches major new initiative
MA's experienced and accomplished Asset Management team continues to provide industry-leading solutions for our clients. A new Digital Asset Delivery System (DADS), for one of our global clients with locations and distributors around the country and the world, was launched in the second quarter of this year. DADS extends Tier 1 marketing efforts to Tier 2 and Tier 3 initiatives, preserving brand image control while enabling distributors and distributor groups to customize their marketing to local contacts and prospects. In the next step, MA will be providing enhanced training for field representatives and distributors on DADS.

JDRFMA to walk the walk for Juvenile Diabetes
Marketing Associates is proud to once again be participating in the Juvenile Diabetes Research Foundation's Walk to Cure Diabetes – an important, exciting, family-oriented event to be held on Sunday, September 26 at the General Motors Technical Center in Warren, Michigan. Approximately 24 million Americans suffer from diabetes, including hundreds of thousands of children who are affected with this lifelong disease. With our support and yours, the Juvenile Diabetes Research Foundation (JDRF) will continue its mission: to find a cure for diabetes and its complications through the support of research.

July 2010

Michigan race car driver sponsored by MA
Michigan-based racer John Turnbull has won numerous events and titles in several racing series over the last 15 years, including 30 feature wins from 2004 through 2009 in the Super Late Model, ASA Late Model, SuperPro Late Model and ACSS Late Model series. Previously, from 1994-2002, John captured 49 wins and 7 championships, including 2 national titles, and was named Tri-City Motor Speedway's Rookie of the Year in the Super Late Model class. Marketing Associates has been a race car sponsor for Turnbull for the last several years, and is pleased to be yet again in 2010.

AllyMajor financial services lender engages Marketing Associates
Ally Financial (formerly GMAC Financial Services), a leading global financial services company, has contracted with MA for marketing services across multiple creative platforms. Initial efforts have focused on a program to increase dealer participation in their online automotive auction offering, as well as other initiatives on behalf of their lending services.

F&IMA executive's expertise on social media cited
With the recent and growing efforts of auto dealers to tap into the social media market, more questions are often being asked than answers received on sustained business impact. Sameer Desai, VP/Client Services for Marketing Associates, recently contributed to an "F&I Showroom" article on findings from a recent Deloitte survey. Desai stated that it's not about how social networking will impact sales, but instead about what social networking can tell you about your business. His knowledge on the topic was cited by writer Gregory Arroyo, who spoke with Desai on the true value of social networking. Read more here

MA Community MattersMarketing Associates launches community volunteer program
Marketing Associates' Community Matters volunteer program (CMA) encourages and supports employees to volunteer their time and skills in community service. From individual employee efforts to coordinated group projects, MA's volunteer program aims to be an important resource in meeting Detroit's needs through community service. Volunteers receive 8 hours paid time off for service work. Launched in the spring of 2010, an ambitious goal has been set to reach 400 service hours this year performed by 50 volunteers.

June 2010

Jiffy Lube Fleet CareMA hired to tune up Heartland Automotive marketing efforts
Heartland Automotive Services, Inc. is the country's largest Jiffy Lube franchisee, with 392 service centers in 15 major markets. Heartland has engaged Marketing Associates for a lead generation and marketing communications pilot program to help them achieve their goal of becoming the preferred provider of automotive preventative maintenance services in every market they serve. With current B2B fleet clients comprising approximately 7% of their overall business, this is a prime market and sales growth opportunity. We have recently launched marketing initiatives targeting local businesses with small to mid-size fleets near Jiffy Lube service locations; lead generation efforts on behalf of Heartland are also underway.

Campus Martius Park 4th FridaysMA presents free concert in Campus Martius Park
Listen up! It's summertime in the city, and once again that means free Friday night concerts in Campus Martius Park. Marketing Associates is a proud financial sponsor of many Campus Martius activities, and this year we're pleased to be bringing the swingin' tunes and ska sound of the Cherry Poppin' Daddies to the park. They'll be rockin' the park on July 23rd, so come on down and join the fun - it'll be a (Zoot Suit) Riot!

May 2010

World Excellence AwardMarketing Associates honored by Ford as World Excellence Award winner
On April 22nd, Ford Motor Company recognized forty suppliers (from 17 countries around the globe) for exceeding Ford’s highest standards in quality, technology, cost and delivery – and Marketing Associates was the only North American marketing/communications supplier to be so honored! Alan Mulally, Ford President and CEO, noting that “suppliers play a critical role in the ONE Ford transformation,” thanked World Excellence Award winners for helping Ford Motor Company provide its customers around the globe with the very best cars and trucks.
Read full press release here

MckessonMA wins McKesson Pharmacy Systems software marketing business
McKesson Pharmacy Systems (MPS) is a division of McKesson Corporation, a Fortune 15 pharmaceutical distribution company and the largest of its kind in North America. MPS, the industry's second largest pharmacy software provider, recently selected Marketing Associates, after an extensive vetting process, to serve as their multimedia marketing agency partner. The initial goal will be to drive industry awareness and sales of the EnterpriseRx software system among current and prospective customers, competitors, trade and business media, industry analysts and other key constituents.

DMAD AwardsDMAD Awards target MA for five honors
Marketing Associates was recently recognized five times at the 2010 DMAD Target Awards Show for outstanding work. The Direct Marketing Association of Detroit honors excellence in print and electronic direct marketing, with criteria including both creativity and measurable results in the marketplace. MA’s first place award winners included a Logicalis training portal and the sales portal; second place honors went to the Wayne County Connect magazine and the redesign of our own MA website; and our Ford Truck Commercial Connection program (print and web) won a third place distinction.

MA Community MattersMA Walks – for MS, Kidney Foundation and Breast Cancer Awareness
For the fifth year in a row, Marketing Associates is proud to be affiliated with the Multiple Sclerosis Society of S.E. Michigan. Not only did an MA Team participate in the Detroit Walk, Mark Petroff, our CEO, repeated his role as Walk Captain alongside Robert Ficano, Wayne County Executive. MA employees also raised funds for this superb organization dedicated to finding a cure and assisting people living with MS. In addition, for the third year, MA sponsored a team for the Susan G. Komen “Race for the Cure” event, which benefits breast cancer research and education activities. New this year, MA walkers also joined many others at the Detroit Zoo for the Kidney Walk, benefiting the National Kidney Foundation.

April 2010

Synergy 2010 MichiganMA CEO to be "All in for Michigan" at Synergy 2010
Marketing Associates will be participating in the ninth annual Synergy Michigan Conference to be held April 28, 2010 at the MGM Grand in Detroit. This year’s conference theme is "All in for Michigan", and the event will focus on success stories, encouraging news and positive attributes within the Michigan business environment. Our CEO, Mark Petroff, will be moderating the 3:30 p.m. Michigan Business Leaders session – one of a full day of informative presentations from the state’s business professionals and industry leaders.

Protor & GambleMarketing Associates develops registration websites for Procter & Gamble
In the last several months, MA has partnered with Archer Corporate Services (ACS) to assist Procter & Gamble with a wide variety of consumer registration websites. The primary objective has been to improve online registration capacity and efficiency for various types of offers – including coupons, samples and rebates. Over the past four months, Marketing Associates has developed sites for Tide, Olay and Venus. There are four MA-created sites live currently, with great potential to develop more in conjunction with other P&G brands in 2010.

Pure EcoPure Eco engages Marketing Associates for 2010 marketing push
Pure Eco Environmental Solutions has asked MA to coordinate and execute their 2010 marketing
plans. Pure Eco’s goals are to maintain top-of-mind awareness with existing customers and to generate new leads from specifically targeted industry categories. With these goals in mind, Marketing Associates is developing a monthly eNewsletter to foster customer relationships and new leads, as well as a geo-targeted eMail campaign directed at specific industries in southeast Michigan. Work commenced in early February with an objective to have the first newsletter out in time for Arbor Day, April 30th.

March 2010

the Henry FordMA to create IMAX Mobile Fan Club for The Henry Ford
Did you know that there are now more text messages sent in the U.S. than mobile phone calls made? There are more fast-moving parts in marketing today than ever before – making it more vital than ever to keep up and to talk to customers the way they talk to each other. That’s why The Henry Ford – America’s Greatest History Attraction, has awarded their IMAX Mobile Fan Club program to Marketing Associates. The program, to be launched soon, will offer member discounts, contests, sneak peek movies and other exciting exhibit offers from The Henry Ford.

14th Annual AIMSMarketing Associates sponsors 2010 Automotive Integrated Marketing Symposium
MA is a proud sponsor of the 14th annual Automotive Integrated Marketing Symposium (AIMS), to be held April 20th in Troy, MI. With over 250 industry leaders in attendance, including representatives

from the major domestic and import manufacturers, the day-long symposium consists of compelling and informative automotive-related integrated marketing, multi-channel, and customer engagement presentations, as well as interactive speaker panels. Speakers and panel members are all leading practitioners in the
marketing industry.

MarketPlace HomesMarketPlace Homes taps MA for marketing plan
Marketing Associates has been asked to lead the execution of a ten-month marketing plan on behalf of MarketPlace Homes, the Novi-based leader in creative real estate solutions that help make a new home possible, with unique long-term lease and rent-to-own programs for customers. The plan covers March 2010 – December 2010, with a scope that also covers long-term marketing support based on our ten-month media and marketing plan.

February 2010

HaitiCharitable giving aids those in need, including Haiti Relief Efforts
Over the course of 2009, Marketing Associates employees donated $27,274 in charitable giving for organizations or individuals in need. One of the most recent initiatives was the Haiti Relief Efforts. The donation, submitted through the American Red Cross, will be used to deploy personnel, send relief supplies and provide financial resources to assist in the emergency relief and recovery efforts to help people affected by the earthquake in Haiti.

Detroit Winter BlastMA a sponsor of Detroit’s Winter Blast
MA is thrilled to once again be a sponsor of this year’s Detroit Winter Blast, occurring February 12-14, 2010. Centered in Campus Martius Park but including events all over the city, the Detroit Winter Blast has proved to
be a huge hit and has become one of the signature annual events in downtown Detroit. Packed with fun-filled activities for every age group, people gather to experience every event the Blast has to offer — a giant ice slide, live music, free ice skating, professional skating exhibitions, film festivals, great food and plenty more. This will be MA’s third year sponsoring the
Detroit Winter Blast.

January 2010

MA creates Long-Term Value (LTV) Models for the Automobile Industry
MA’s Business Intelligence team recently created two statistical models for a major automotive company. These models predict the likelihood of a household’s new-vehicle purchase from the Company, the probability distribution of the time in months to this next purchase, and the probability that this next new–vehicle purchase from the Company would be within a particular vehicle segment. The LTV models may influence marketing strategies, particularly in CRM and concern resolution, and provide an estimate of the time-adjusted profits to an automobile company from future new–vehicle purchases by a household.

Time Series Analysis the subject of MA presentation at 2009 Midwest SAS User Group Conference
MA’s Business Intelligence team provided a basic introduction to time series analysis, what it can do for the user and how to get the procedures in Base SAS and SAS Stat up and running. Techniques covered included Regression on Time Series, Autoregressive and Moving Average models. The strengths, weaknesses and optimal situations for each method were compared, along with the appropriate Source Code.

MA Business Intelligence featured at Business and Economics Capitalism Symposium
At the recent Radford University College of Business and Economics Capitalism Symposium,
an MA representative spoke about “Balancing Capitalistic Urges with Effective Consumer Risk Management in the Auto Finance Industry.” The presentation touched on the need to identify
and manage the risk of unfortunate events, even if it’s not top-of-mind for most capitalists. The
presentation reviewed the concepts of default frequency and severity, and explained the enormous
impact they have on the profitability of auto loans.

2009 What's New Archive

November 2009

Marketing Associates assists Logicalis with Training Certification
Logicalis, an international provider of ICT services, has engaged Marketing Associates to help create a training certification program for their sales executives. MA is constructing an online curriculum and social network, designed to expand the sales executives' understanding of Logicalis' Managed Services, while sharpening their sales skills and use of sales tactics.

Archer Corporate Services (ACS) engages MA in Application Management
ACS has tasked Marketing Associates to create an online consumer coupon registration page. For the campaign, MA will design, develop, monitor, maintain, provide reporting and host the high volume site for a Fortune 500 customer.

October 2009

MA sponsors second annual United Way campaign
To help in promoting change and improving lives, Marketing Associates is proud to initiate the second annual United Way campaign in our organization. Our employees will donate their own resources to benefit United Way – a remarkable organization that mobilizes the caring power of Detroit and southeastern Michigan to improve communities and individual lives in measurable and lasting ways. Our strong commitment to United Way is exemplified by the participation of MA CEO Mark Petroff on the United Way for Southeastern Michigan Board of Directors.

Marketing Associates to parade Big Heads
For the second year in a row, Marketing Associates will sponsor five Big Heads in America’s Thanksgiving Parade® as a part of the Big Head Corps. The Parade Company owns the largest collection of papier-mâché heads in the world, including original heads created by artists in Viareggio, Italy, in the 1940s. The parade has become a one-of-a-kind spectacle of fun, fantasy, holiday spirit and community enthusiasm, and we are thrilled to be able to participate once again in this celebrated civic tradition in downtown Detroit.

MA completes ISO 9001-2008 certification
Marketing Associates is pleased to announce successful completion of certification to the ISO 9001:2008 Quality Management Systems standards and processes. We had been ISO 9001-2000 certified since 2002; now, after a comprehensive internal evaluation process and a five-day external audit by NSF International (which, by the way, found zero nonconformities), we’ve received our ISO 9001:2008 accreditation. This means that, as always, the policies, practices and procedures of MA continue to ensure the highest quality in the services and products we provide our customers. (Plus we got a spiffy new certificate.)

August 2009

MA honored as ECHO Finalist in the 2009 DMA International ECHO™ Awards Competition
Marketing Associates will be honored as an ECHO Finalist at the 2009 Direct Marketing Association’s International ECHO™ Awards, during a gala Tuesday, October 20th in San Diego, California. The DMA award recognizes the world’s outstanding integrated, multichannel direct marketing campaigns based on excellence in innovative strategy, creativity and results. The Finalist recognition went to The PrivateBank CRM Event Mailing Campaign.

Marketing Associates welcomes Koncordia Group to the MA family
As of August 1, 2009, The Koncordia Group, located in Wilmington, Delaware, has become a division of Marketing Associates and will serve as our mid-Atlantic office for strategy and creative solutions as well as our client-facing brand for DuPont and our prospective new clients on the East Coast. The Koncordia Group is a full-service marketing, communications and consulting firm that has been helping clients transform products, services and ideas into leadership brands that inspire devotion and drive business growth. In addition to DuPont, major clients include Comcast, Fischer Scientific, RedPrairie and Schweitzer-Mauduit. Please visit their website at

OnStarOnStar taps Marketing Associates for Marketing Intelligence
OnStar, a leader of in-vehicle security, communications and diagnostic systems, has engaged Marketing Associates to design a tailored advanced analytics plan. MA will be creating and implementing a marketing intelligence solution for predictive modeling and data analytics initiatives.

July 2009

New campaign promotes international fleet supplier’s custom vehicle solutions
Marketing Associates launched RMA Automotive’s new marketing campaign highlighting the vehicle modification provider’s strength, responsiveness and creative, dependable vehicle solutions. MA developed, designed and executed a comprehensive marketing plan encompassing the launch of a new website (, product literature, print advertising and corporate identity package.

Pentastar Aviation website goes live
Marketing Associates developed, designed and is now hosting an innovative website for Pentastar Aviation ( that emphasizes the corporate air travel supplier’s award–winning and industry–leading aviation operations and aircraft services.

Amerifleet Transportation selects Marketing Associates
Amerifleet Transportation is the leader for supporting fleet management companies in vehicle transportation. Marketing Associates will collaborate with Amerifleet in developing and designing a targeted marketing solution to include print advertisements and corporate identity branded creative.

Campus Martius Park and 4th FridaysMA sponsors Fourth Friday Concert in Campus Martius Park
Dickey BettsMarketing Associates is a financial supporter and proud sponsor of many Campus Martius Park activities — and on July 24th, we’re bringing a free concert by one of the 100 greatest guitarists of all time, Dickey Betts, to the Park. Betts, a founding member of The Allman Brothers Band, is a Rock and Roll Hall of Famer and one of the signature artists in southern blues and rock.

May 2009

MA a sponsor of MS Walk–Detroit and a "Race for the Cure" participant
Marketing Associates “walked the walk” recently in support of Multiple Sclerosis research and treatment. The MS Walk-Detroit event takes place each spring in downtown Motown. The National Multiple Sclerosis Society uses the resulting funds to support research for a cure tomorrow, and to provide programs that address the needs of people living with MS today. Marketing Associates also supports and participates in the annual Susan G. Komen “Race For The Cure,” dedicated to the funding of breast cancer research, education and women’s health services. MA provides free registration to all employees and contractors to encourage full participation.

DMAD AwardMA wins four honors at DMAD Target Awards
Marketing Associates was honored four times at the recent 2009 DMAD Target Awards Show. The Direct Marketing Association of Detroit recognizes excellence in print and electronic direct marketing, with criteria including both creativity and actual results in the marketplace. MA’s first place award winners included the
Ford Mobility Motoring website and print materials, the DuPont Performance Coatings website launch initiative,
and The PrivateBank customer event series direct mail campaign. A second place award went to the
DuPont™ Imron® Industrial Polyurethane product launch.

March 2009

Deroit Regional Chamber Horizon AwardMA receives Detroit Regional Chamber Horizon Award as Detroit’s Next Generation
Innovation Workplace

Providing proud evidence to support our belief that MA’s a terrific place to build a career, Marketing Associates recently won recognition as Detroit’s 2009 “Next Generation Innovation Workplace.” The honor is annually awarded to a company that best executes strategies advancing the employment and inclusion of young professionals in the workplace. The Horizon Awards are part of the Detroit Regional Chamber’s young professionals and entrepreneurs program called Fusion. Its mission is to drive economic transformation in the Detroit Region by developing the area’s young workforce and entrepreneurs into the next generation of leaders.

February 2009

Detroit Winter Blast

MA a sponsor of Detroit’s Winter Blast
The Detroit Winter Blast was initially launched in conjunction with Detroit hosting Super Bowl XL in February, 2005 – and it proved such a huge hit that it’s become one of the signature annual events in downtown Detroit. Centered in Campus Martius Park but including events all over the city, there’s always plenty of fun for everyone – a giant ice slide, live music, free ice skating, professional skating exhibitions, film festivals, great food and plenty more. MA is pleased to once again be a sponsor of the Detroit Winter Blast this year.

Internal MA Lunch & Learn Series Detroit Winter Blastlaunched
We figure about once per month, it won’t hurt us to pick up a little learnin’ while we’re lunchin’. That’s why MA has instituted a new “Lunch & Learn” program where Marketing Associates employees can enjoy an MA-provided nutritional lunch while learning to live a healthier lifestyle. Food, fun and health topics ranging from nutrition and exercise to cardio health and stress management are presented to educate and encourage good health behaviors.

January 2009

Pentastar Aviation

MA becomes agency of record for Pentastar Aviation
Pentastar Aviation, a premier provider of corporate air travel and aircraft services, has named Marketing Associates as its new agency of record. MA will be creating and launching a broad range of marketing and corporate communications, including a new website and ad campaign, as well as a variety of electronic and print collateral materials. MA will also be working with Pentastar to develop advanced lead generation and prospect management initiatives.

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